email software: are there industry standard products in use by newspapers?

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Andyt

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Mar 25, 2013, 12:33:52 PM3/25/13
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I'm researching which are the most commonly used email 'clients' (i.e. software products) used by media outlets these days, e.g. Outlook, part of Microsoft Office. Does anyone have a view or know where to source this information please?

Manek Dubash

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Mar 25, 2013, 12:38:46 PM3/25/13
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I'm researching which are the most commonly used email 'clients' (i.e. software products) used by media outlets these days, e.g. Outlook, part of Microsoft Office. Does anyone have a view or know where to source this information please?
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Andyt

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Mar 25, 2013, 3:08:00 PM3/25/13
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Manek, interesting site but doesn't provide the answer to my very specific question, unfortunately.

Guy Clapperton

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Mar 25, 2013, 3:13:38 PM3/25/13
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I don't like to butt in but it gives a breakdown of per centages using which clients - how does this not answer your question?

Frank Nowikowski

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Mar 25, 2013, 3:56:01 PM3/25/13
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Try posting your question to CAR...@LISTSERV.LOUISVILLE.EDU

Best

Frank

John Frank Nowikowski
Mexico City, Mexico

Marc Beishon

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Mar 25, 2013, 4:09:27 PM3/25/13
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So what you're asking is what people who send email campaigns optimise
them for? The answer is you try and optimise them for as many as
possible but you do make sure they work OK in the most common, ie the
main Outlook versions, Hotmail, Apple etc, although quirks in some of
them mean it can be a compromise. The link Manek posted shows the most
used clients, with mobiles/tablets rapidly making things more
complicated or maybe more simple. What it won't tell you is if a
particular audience is likely to be viewing things more or less on
desktops or mobiles.

M.

Andyt

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Mar 26, 2013, 5:16:21 AM3/26/13
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Guy, the question is specifically about newspapers and the data is for all users of email, unless I've misunderstood it. Manek's site shows MS Outlook to be the most popular but would the same apply for large media organisations or would they use something proprietary? 

Andyt

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Mar 26, 2013, 5:17:23 AM3/26/13
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See my clarification to Guy

Charles Arthur

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Mar 26, 2013, 5:23:41 AM3/26/13
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That's an incredibly specific question but you haven't bounded it.
Media outlets in the uk? Trade or consumer? Readers in print and/or
web? Web only? Above a particular circulation?

Telegraph is gmail, guardian is gmail, don't know about others. Last I
heard the dmail was using Notes but I hope they've awoken from that
terror. HTH.

best
Charles
(written while mobile. May contain errors.)

On 26 Mar 2013, at 09:16, Andyt <an...@sixsigma-pr.co.uk> wrote:

>
>
> Guy, the question is specifically about newspapers and the data is for all
> users of email, unless I've misunderstood it. Manek's site shows MS Outlook
> to be the most popular but would the same apply for large media
> organisations or would they use something proprietary?
>
>
> On Monday, 25 March 2013 20:13:38 UTC+1, Guy Clapperton wrote:
>>
>> I don't like to butt in but it gives a breakdown of per centages using
>> which clients - how does this not answer your question?
>>
>> On 25 Mar 2013, at 19:08, Andyt <an...@sixsigma-pr.co.uk <javascript:>>
>> wrote:
>>
>> Manek, interesting site but doesn't provide the answer to my very specific
>> question, unfortunately.
>>
>> On Monday, 25 March 2013 17:38:46 UTC+1, Manek Dubash wrote:
>>>
>>> Try this link:
>>> http://www.campaignmonitor.com/resources/will-it-work/email-clients/
>>> --
>>>
>>> I'm researching which are the most commonly used email 'clients' (i.e.
>>> software products) used by media outlets these days, e.g. Outlook, part of
>>> Microsoft Office. Does anyone have a view or know where to source this
>>> information please?
>>> --
>>> --
>>> To unsubscribe from this group, send email to
>>> FleetStreet...@googlegroups.com
>>> For more options, visit this group at
>>> http://groups.google.com/group/FleetStreet
>>> ---
>>> You received this message because you are subscribed to the Google Groups
>>> "FleetStreet" group.
>>> To unsubscribe from this group and stop receiving emails from it, send an
>>> email to fleetstreet...@googlegroups.com.
>>> For more options, visit https://groups.google.com/groups/opt_out.
>>>
>>>
>>>
>>>
>>> --
>>>
>>> * Editorial & Communication Services*<http://www.manekdubashassociates.com/>
>>>
>>> *Manek Dubash, Managing Director*
>>>
>>> *M: +447788 923557*
>>>
>>> **Site: www.manekdubash.com
>>> Blog: Big Tin <http://bigtin.wordpress.com/>
>>> Manek Dubash Associates. Registered in England & Wales. Company Number:
>>> 4731413.
>> --
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Kris Sangani

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Mar 26, 2013, 5:30:02 AM3/26/13
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Charles, I like your sign off. Mine should say: "Written with Siri.
May contain howlers."

Sent from my iPad

Andyt

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Mar 26, 2013, 5:34:29 AM3/26/13
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Thanks for the replies so far; think I'm getting closer to the answer. What I'm trying to understand is this: if a new email management software product was in development, what are the main email 'clients' it would need to be compatible with? Product is aimed at media outlets anywhere with medium-large teams of journalists.

Charles Arthur

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Mar 26, 2013, 5:40:06 AM3/26/13
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A new what??? The world doesn't need another email client. (Sparrow
and Mailbox show people are trying, but it's not for the uk-based -
not enough access to capital).

What is "email management software"? You mean as in mailing lists?
Done many times over.

As to what you need to be compatible with -email is one of the oldest
Internet standards out there. But if you're looking to do archiving
etc forget it. Either in google, or incompatible formats like Apple
Mail or Outlook

best
Charles
(written while mobile. May contain errors.)

Marc Beishon

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Mar 26, 2013, 5:43:25 AM3/26/13
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On Mar 26, 9:34 am, Andyt <an...@sixsigma-pr.co.uk> wrote:
> Thanks for the replies so far; think I'm getting closer to the answer. What
> I'm trying to understand is this: if a new email management software
> product was in development, what are the main email 'clients' it would need
> to be compatible with?

Are you talking about a system that sends emails to large numbers of
people? If so we're back to the first answer you were given...

M.

Andyt

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Mar 26, 2013, 6:43:51 AM3/26/13
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Charles, it's none of things but I can't explain what exactly it is on this forum, other than it's a product that should help journalists improve the quality of email story pitches they receive.

Manek Dubash

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Mar 26, 2013, 6:46:45 AM3/26/13
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AFAIK, most organisations use Outlook because it's 'free' - as in, it comes with MS Office, which almost everyone uses (shudder). There's still a fair (but shrinking) number who use Lotus Notes, mainly for historical reasons. Other than that, I don't think there's much reason these days for the choice of email client in news outlets to be much if any different from that used by everyone else.

As Charles says, email is such an old and established technology now that the market has pretty much settled out.

Manek
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