The shift in Canadian opinion on immigration is shaped by both individual experiences and broader social influences, but social pressures and media narratives play a particularly strong role.
On an individual level, people’s views are often influenced by their personal circumstances such as job security, housing costs, or direct contact with immigrants.
Ex: concerns about affordability and access to services can lead individuals to view immigration more negatively, especially if they feel economic pressure.
However, social pressures and media narratives amplify and spread these concerns. Widespread coverage of issues like the housing crisis or strained healthcare systems can frame immigration as a cause of these problems, even when the reality is more complex. This can lead to shared perceptions or “collective narratives” that influence people beyond their personal experiences.