Alex Arthur European (EBU) Super Featherweight champion is using the latest mobile eye-tracking equipment available to track and enhance his boxing technique.
Karl Smith
latest mobile eye-tracking equipment available to track and enhance his
boxing technique.
Pictures at http://www.ai-usability.com/eye_tracking.htm
The equipment supplied by Activity, Interaction and Usability Limited
is lightweight and can be worn without connection to other computer
hardware. Eye-tracking captures the overall view and the moment by
moment focus of the wearer with two miniature cameras and puts one
image on top of the other with a cross-hair. "This technology linked
to our analysis techniques lets us see what is viewed, for how long and
how the wearer follows through based upon what they have seen. In the
case of a boxer like Alex Arthur we can see if he is hitting the
targets he is aiming at, this assists in his training schedule. Mobile
eye-tracking and AI Usability analysis can assist any athlete or
sportsman who requires fine tuning in their targeting and coordination
skills" says Karl Smith, managing director.
Activity Interaction & Usability Limited is also involved in testing
marketed materials including websites, news papers, interactive
television, product placement, billboards and store graphics. Current
eye tracking capabilities allow testers to walk around while wearing
light weight remote capture equipment, to wander down high streets,
walk into shops or view computer screens, TV's or cinema presentations.
The company is able to use their eye-tracker services in sports, social
and business environments as each of these situations affect the
wearer's experiences and their ability to observer or complete tasks.
They also operate Brand Recognition Testing on media offerings, where
the dailies (rushes) from TV advertising and program product placement
are tested using eye-tracking to see if the embedded brand messages are
being passed to viewers.