Eye Tracking in Scotland goes mobile

[Karl Smith]

Activity, Interaction and Usability Limited
(http://www.ai-usability.com) launches contextual usability services in
Scotland. The first commercial usability and brand recognition company
in Scotland with eye tracking tools goes mobile. "Because our
eye-tracker is not static we are able to provide contextual usability
research. Understanding of the context of any real activity gives the
best possible insights into potential problems and usability issues"
says Karl Smith, Managing Director. Activity Interaction & Usability
Limited are able to integrate their eye-tracker
(http://www.ai-usability.com/eye_tracking.htm) into social and business
environments as these often influence the user experiences and their
ability to complete tasks. The eye-tracker is completely remote and
does not need any connection to software, hardware or existing computer
networks.

Activity Interaction & Usability Limited is also involved in testing
marketed materials including interactive television, product placement,
billboards and store graphics amongst many other situations. Current
eye tracking capabilities allow testers to walk around while wearing
light weight remote capture equipment, to wander down high streets,
walk into shops or view computer screens, TV's or cinema presentations.
They also operate Brand Recognition Testing
(http://www.ai-usability.com/brand_recognition_testing.htm) on media
offerings where the dailies (rushes) from TV advertising and program
product placement are tested using eye-tracking to see if the embedded
brand messages are being passed to viewers.