ARTICLE: Exclusive Italian fashion brands committed to restoring heritage

[ENCATC Understanding Heritage]

The first works on the northern and southern façades of Rome’s famous Colosseum, including a cleaning up of a total of 13,300 sq m and 31 arches have been completed thanks to funding from high-end fashion brand Tod’s. Is restoring heritage in fashion? Tod's is just the latest brand to pledge funds to similar projects in Italy; Prada and Versace teamed up to renovate Milan's Galleria Vittorio Emanuele II, and Fendi pledged €2.5 million to restore fountains in Rome, including the famous Trevi Fountain just last year.

Read the article here:  http://www.wallpaper.com/architecture/colossal-cleanup-tods-completes-first-phase-of-renovation-of-romes-colosseum