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The annual Account Planning Conference has grown to be the AAAA's
second largest annual conference, with 600 attendees expected. This
year's Conference theme is "Creativity Now," and features an
eclecticroster of speakers, including: Geoffrey Frost, Motorola;
Malcolm Gladwell, "Blink"; Bob Greenberg, R/GA; Jerry Hirshberg, "The
Creative
Priority," to name a few.