CollegeHumor finds a suitor that offered freedom and growth

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Goose

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Aug 15, 2006, 11:44:49 AM8/15/06
to Digital Advertising
When CollegeHumor asked us to visit them to do a live demo on how the
advertising database could be fully exploited to attract big brands to
advertise on their website we were delighted to do a live workshop
exploration into over a dozen brand categories and drill down to
demonstrate zip codes in Chicago and LA where they could walk to
meetings from there hotel room or focus on these specific regions from
their offices in NYC. btw- iof you enjoy ping-pong there are a few
really good ping-pong players at CollegeHumor!

IAC ( Ask.com, CitySearch, Evite, Expedia and LendingTree) just
announced they have acquired CollegeHumor.com. In my opinion this is a
terrific win-win for both companies. IAC immediately gains a
significant audience that is loyal. Many, in fact have contributed
photos, jokes and ROFLOL articles.

According to Advertising Age' writer Brian Morrissey, CollegeHumor
receives about 6 million unique visitors each month. Josh and his team
have won advertising from among others, P&G, Ford and more than a few
household name entertainment companies.

Let me know if I can assist you with anything. art...@addata.net . We
are seeking articles from our digital-advertising members so tap those
keys. You will be surprised how many of our members will email you with
questions.

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