Innovation - Why?
Tesla
I'd like to begin by looking at other companies' charters and comparing
the factors that caused them to build Innovations groups with the
factors that we are facing now.
Would anyone be so kind as to share
1) a charter like this for their organization
or
2) the contact information for someone who could answer questions about
the impetus behind their company's innovations approach?
Here are the particular questions I'm looking for insight into:
What brought about the need to establish your approach to
Innovations? What was the "pain" or opportunity?
When and how was this need first identified?
Do you see your current Innovations approach as the right solution?
If so, why? If not, what isn't working well? What other solutions
have been imagined or tried and with what results?
What traits or ideals exist in the company's mission/vision
statement that tie to or are sustained through innovation?
Imaginatik Research
>From our research with over 300 companies we discovered five main
reasons why a company truly adopts company wide change through
innovation:
1. Crisis
2. Change of Top Leader
3. Benevolent Top Leader
4. Senior Management Maverick on the loose
5. The appropriate form of innovation metrics are employed by the
management team
Therefore the context behind how a company builds an innovation process
can vary, as would your chater. There are important ingrediants to
acheive this and include:
- Assign an influential and highly visible director (CIO), who has the
time and commitment to oversee and champion innovation throughout the
company.
- Appoint a very senior manager, who can really get things done, to run
the innovation program.
- Allocate sufficient human resources to the innovation manager in
order to effectively run and deliver the program.
- Build Innovation Foundations throughout the company comprised of
skilled resources, technology support, leadership training and,
critically, metrics to measure the progress of your innovation
activities.
- Construct an Innovation Pipeline to manage the process from beginning
to end - from exploring new hunting grounds through to idea management,
opportunity management, project management, launch innovation and
finally expansion.
Good luck in your innovation journey.
Kind Regards,
Matt.