What Makes a Company 'Innovative?'

[lbodell]

I'm curious about your thoughts as to what makes a company truly
'innovative'.

We conducted a survey across 100 of today's innovation practitioners
and found that more than creativity, the #1 thing that makes a company
innovative is a climate that continuously fosters innovation. This is a
shift in thinking from popular belief.

While most people view innovation predominantly as a creative exercise,
results from the Tracker show that in order to be creative you have to
have the right environment to do it. The top attributes that make a
company 'innovative' from the survey are:

1 Ability to create a climate that continuously fosters innovation
2 Creative thinkers
3 Excellent products/services design
4 Strong leadership
5 Breakthrough ideas
6 Ability to generate business building ideas
7 Constant product/service improvement
8 Ability to define process that helps identify the most innovation
ideas
9 Having a clear innovation strategy that generates real results
10 A perceived WOW factor
11 Excellent PR and marketing
12 New products/services represents healthy % of revenue
13 Powerful brand name

(if interested, you can see the full results of the survey at
www.getfuturethink.com)

I am interested in all your thoughts, or reactions to the above list.

Cheers,
Lisa