Innovation or Co-creation - a chicken and egg scenario

[Lev]

I just came across this group and it sounds extremely interesting. I
write a blog on co-creation and the involvement and participation of
consumers in the innovation process. Every day I come across examples
of good and bad approaches to innovation and sometimes I wonder what
managers are thinking when they so blatantly ignore what their
customers want.

I recently put my thoughts on what comes first, innovation or
creativity, down on paper. See what you think of it and let me know by
leaving your comments - they are always much appreciated.

http://www.co-creators.co.uk/?p=3

cheers!
Lev

[John.S...@gmail.com]

Hello Everyone,
I've lurked on this list for a long time.

I endorse the principle of co-creation but I also know how hard that is
to achieve. Take the simple case of the email list, like this one. I
have not participated here because I feel that it belongs to Imaginatik
Research. I've been a user.

However I am a contributor on other fronts. I run an Innovation Network
on Ryze.
http://veech-network.ryze.com/
This network is open for viewing, but Ryze members may join.

In the last three months I've built a wiki about innovation. Members
here are welcome to join.
http://innovation.wikispaces.com/

Of course you can and should join Wikipedia and contribute there.
http://en.wikipedia.org/wiki/Innovation

Quietly I've been gathering a group of people involved in innovation as
direct connections on LinkedIn. Once again I'm open to connection with
interested people.
My profile is here: https://www.linkedin.com/in/johnsveitch

I hope you find this useful.
Regards
John