Take That Durex! Kimono Microthin the Thinnest Condom!

[condo...@gmail.com]

For as long as I've been at Condom Shack, I have been annoyed by the
marketing of North American condom brands. The more informed I've
become about condom manufacturing, testing and marketing, the clearer
it has become that most condom brands put their sub-par condoms in a
well thought out package. If only they spent all that time, effort and
money to make their product better, they wouldn't need the clever
slogans and buzz-words to convince you that their crap is the best.
'New' products are often found to be the same old condom in a pretty
new box, and with every new 'her pleasure' product, I become more
convinced that there are no women working at these companies.

It's also standard practice to use ingenious tactics to make bold
statements about their condoms that aren't quite true, but aren't
exactly lies. For example, "The #1 Most Trusted Condom" means only
that you (the consumer) have believed previous advertising, and now
trust this condom more than others on the market. It does not state
that they're the 'most reliable', or 'the strongest' because neither
of those statements are true. It also doesn't mention that this brand
abides by the exact same testing standards as all other condoms made
in North America, making it just as trustworthy as any other American
made condom (even the brands you've never heard of).

Recently, Durex took bullsh*t marketing to the next level; bold faced
lies. Durex Sensi-Thin condoms have been claiming to be "The World's
Thinnest Latex Condom" despite the fact that Kimono MicroThin are, and
always have been, substantially thinner. Mayer Labs (the makers of
Kimono condoms) refused to believe this unsubstantiated claim, and
went to the lab to get to the bottom of it. After testing both the
Durex Sensi-Thin, and Kimono MicroThin, they found in each and every
lot tested, Kimono MicroThin were thinner. With these tests (ISO
4074:2002) as proof, they went to Durex to call them on their lies.
Durex responded that they are now in the process of "removing the
claim that Durex Sensi-Thin condoms are the world's thinnest latex
condom" from their packaging a promotional materials. This just goes
to show, that unless you (the consumer) or us (others in the industry)
notice that we're being lied to, and confront these companies, they
will continue to lie and mislead us. It would be a wonderful world if
those entrusted with our health and safety, actually had our health
and safety as their first priority.

These companies rely on you trusting their brand so that you never try
any others, which would bring to your attention to the fact that
condoms don't have to be 'like wearing a raincoat in the shower'.
There are condoms on the market that don't smell like tires, don't
irritate sensitive vag's, and don't strangle your dick, but you'd
never know that if you'd only tried "Canada's #1 Condom".

Critical thinking and media awareness are important in all areas of
life, but especially when it's a matter of life and death, extra
attention must be paid to who's telling you what, and why.
At Condom Shack, we spend our time deciphering the marketing bullsh*t,
so you don't have to. You can always trust that we have your crotch's
best interest at heart. Our business has been here for 15 years
because of honesty and education, not cleverly worded pitches.