Things Not Chuck, But of Potential Interest to the GG; Measuring Audiences

[anon4utu anon4utu]

I thought that some of you would be interested in this conference held at the Columbia University Business School.

June 25^th 2012, at Columbia

 

“New Media, New Demand Measurement Methodologies.”

 

CITI is partnering with the International Media Management Academic Association (IMMAA) in a focused workshop on audience measurement of online and mobile media, and the use of individualized data enabled by the new technology. While data scarcity has been often overcome, interpretation techniques have been lagging.

·         New Types of Audience Measurements

·         Are All Views Equal?—Should Measurement be Different Across Devices?

·         Methodologies of Interpreting Individualized Data

·         A view from the industry—Comscore, Arbitron, Nielsen, AGB, etc.

·         Balancing Privacy and Demand Measurement in a 2-Way World

For more information on the conference please visit CITI’s website at http://www4.gsb.columbia.edu/citi.