Think Partnership Inc. to Complete Merger of Litmus Media, Developer of Real-Time Click Fraud Prevention and Order Abandonment Recovery Technologies
Pete Prestipino
Corporation d/b/a Think Partnership Inc. (the "Company")(AMEX:THK)
today announced that it has entered into an agreement to acquire Litmus
Media, Inc., a Missouri corporation ("Litmus"), through a merger, with
Litmus becoming a wholly owned subsidiary of the Company following the
closing of the merger. Litmus is engaged in the business of offering
integrated solutions for performance-based advertising, search
marketing and e-retailing industries. The Company had previously
announced a Letter of Intent with Litmus Media on Dec. 19, 2005.
Litmus Media, Inc. has developed and implemented revolutionary
patent-pending real-time "in the clickstream" click fraud detection and
protection technology. By protecting advertisers on its ValidClick
platform from click fraud, click-to-transaction conversion ratios are
higher and therefore advertisers can justify paying a higher price per
click, which in turn attracts website publishers to Litmus' profitable
and rapidly growing ValidClick Network (www.validclick.com). Litmus has
also developed and implemented an effective patent-pending abandoned
shopping cart recovery technology called Second Bite, which has been
demonstrated to increase sales for online retailers
(www.litmusmedia.com).
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