$150 Mil. Harrah's Media Moves to Horizon

[Chicago Ad Man]

Independent Horizon Media here has won Harrah's media buying duties
following a consolidation review, according to sources.

Harrah's, the Las Vegas-based casino and resorts operator, spent $85
million on advertising in the first 11 months of 2005, up from $65
million for full-year 2004, per Nielsen Monitor-Plus.

Sources said the company is planning another bump in spending this year
that will bring ad expenditures to $150 million.

Other contenders included Interpublic Group's Initiative and WPP
Group's Mediaedge:cia, both in New York, as well as incumbents Tracy
Locke in Dallas, RDM in Chicago and R&R in Las Vegas, sources said.

The agencies either declined comment or could not be reached. A client
representative could not immediately be reached for comment.