Retailers shift ad strategies in digital age
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Pete Prestipino
Feb 22, 2006, 10:14:13 PM2/22/06
to Chicago Advertising Agencies
Retailers shift ad strategies in digital age
CHICAGO (Reuters) - U.S. retailers are experimenting with new
advertising strategies as they try to reach customers who fast-forward
through television spots, block Internet pop-up ads and do not
subscribe to newspapers.
Television advertising isn't going away any time soon, and newspapers
will remain a primary means of letting customers know about special
sales, but retail marketing executives are increasingly turning to
glossy direct-mail catalogs, online coupons and even billboards to get
their message across.
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