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Chicago Ad Man

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Jul 14, 2005, 8:55:36 PM7/14/05
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STATISTICS & MODELING FOR DIRECT MARKETERS
http://www.the-dma.org/seminars/statistics/
Chicago, IL
As a direct marketer operating in a highly volatile and competitive
marketplace, you already know the importance of your customer database.
But now, you want to gain a greater understanding of direct marketing
statistical techniques that amplify the power of that database. This
seminar, The DMA Statistics and Modeling for Direct Marketers, has been
designed to meet your needs. Learn how to better understand and
evaluate direct marketing statistics to make truly informed decisions
about your critical marketing practices.

THE 2005 AAAA ACCOUNT PLANNING CONFERENCE
http://www.aaaa.org/eweb/startpage.aspx
Fairmont Chicago
The annual Account Planning Conference has grown to be the AAAA's
second largest annual conference, with 600 attendees expected. This
year's Conference theme is "Creativity Now," and features an eclectic
roster of speakers, including: Geoffrey Frost, Motorola; Malcolm
Gladwell, "Blink"; Bob Greenberg, R/GA; Jerry Hirshberg, "The Creative
Priority," to name a few.

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