Chicago Skyway naming rights going up for bid

[Pete Prestipino]

City officials will take the first step toward selling off the naming
rights to the Chicago Skyway when they circulate a request for
qualifications from bidders over the next two weeks.

If deemed qualified, candidates will then be able to submit proposals
to brand the 7.8-mile causeway's neon toll plaza, signage and maps
- and rename the Skyway itself.

The prospect of selling off naming rights to the Skyway first came to
light last summer, after the city of Chicago had succeeded in leasing
the road to private investors for $1.83 billion. The city deliberately
kept naming rights and advertising out of that deal to preserve a
revenue opportunity later.

http://www.chicagobusiness.com/cgi-bin/news.pl?id=20323

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