Fwd: Fair Trade Jewellery Co. Launch & Documentary

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Michael A. B. Lewkowitz

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Sep 25, 2009, 8:37:46 AM9/25/09
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Here's a possible pre-event worth considering on the evening of the 23rd that brings the social and craft of making things together in a different way. Different materials... same passion.

Cheers,

Michael

Begin forwarded message:

From: "Friendly Neighborhood Fair Trade Jewellery Co." <in...@ftjco.com>
Date: September 25, 2009 8:30:30 AM EDT
To: "Michael A. B." <mic...@igniter.com>
Subject: Fair Trade Jewellery Co. Launch & Documentary
Reply-To: "Friendly Neighborhood Fair Trade Jewellery Co." <in...@ftjco.com>

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We're launching at last! On October 23rd.



October 23rd marks almost 365 days since we travelled to the Choco rainforest in Colombia to document AMICHOCÓ’s Oro Verde (green gold) program. It seems fitting then that we should launch our documentary and the collection made with those metals on the anniversary of that incredible journey.

Little did we know at the time, that our journey had only just begun with that trip. The months of work renovating an average space into a unique & welcoming creative studio were shared by family, friends and strangers alike. In itself an incredible story of the power of community and a desire to be a part of something good and different.

The challenge was to design and make bridal and engagement jewellery that was worthy of these ethically mined metals. And in doing so, to make a strong statement of intent to the established order. At this point, we feel we have accomplished both.

Our community outreach work which began with HoHoTo, SpinTO, and WarChild is only the start. But it was a good one. In the coming months we will announce some new partnerships and collaborative programs designed to change the way non profits connect with creative communities and their donor base.

The delay: Our original date of September 25th was delayed for a number of reasons, which was somewhat disappointing but this project has never been about rushing the idea or our products. The extra month has allowed us to prepare for the next stage next journey the one that starts after all excitement the next day, on the 24th.

We hope you can join us for what promises to be a wonderful evening. Because this is a private event where cocktails are served please take a moment to RSVP if you have not already on Facebook or our invite page: http://reno.ftjco.com

Schedule for the evening:

19:30 – 20:15 Hor’dourves, cocktails & our specially brewed ‘Stein Paper Scissors’ ale in collaboration with Simon Rollason from Great Lakes Brewery

20:15 – 21:00 Special screening of our documentary (working title) ‘The Last Gold Rush’ by Michael Penney of Afterlight Films

21:00 – 21:20 Ryan Taylor introduces the Fair Trade Jewellery Company

21:20 – Interviews, Meet, Mingle… Dance!

Stay up to date with new announcements on our blog.ftjco.com

Hiya! You are receiving this email because you opted in at our website (probably ages ago) or we've met, had a few pints and you've asked us to update you on our progress. If you have received this email in error, please accept our sincerest apologies. Simply click on the unsubscribe link to be removed from our list. XO! Team @ftjco

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Our mailing address is:

Fair Trade Jewellery Co.
523 Parliament St.
Toronto, Ontario M4X1P3

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Copyright (C) 2009 Fair Trade Jewellery Co. All rights reserved.
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Michael Lewkowitz

ventures | systems | investment | change

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