Feb 5 - Web Analytics to Marketing Optimization - Breakfast Meeting

[Andrea Hadley, eMetrics Canada]

Hi there,

Eli, thanks for inviting me into this group.

On Tuesday Feb 5th the Web Analytics Association
(www.webanalyticsassociation.org) and eMetrics Marketing Optimization
Summit Toronto (www.emetrics.org) are hosting a breakfast meeting
(7:30 to 10:00 am) at the Toronto Marriott Eaton Centre Hotel, and
yes, there is at least one case study being presented.

Register here: http://www.webanalyticsassociation.org/en/cev/?232
Please use this promo code for $15 off: toronto-assn

Agenda:
Jim Sterne, Chairman of the Web Analytics Association and founder of
eMetrics Marketing Optimization Summits will deliver insight into the
maturity of the web analytics industry; challenges and opportunities
specific to Canada; and the role web managers, marketers and analysts
play as companies adopt the continuous improvement method of marketing
optimization.

Senior Marketing Analyst, Michael Whitehouse of iPerceptions will
follow with a case study showcasing the benefits of capturing and
measuring the perceptions and attitudes of your website visitors and
customers.

The WAA goal is to create more awareness of web analytics and the
online marketing optimization process internationally. The eMetrics
goal is to create awareness of the Summit coming to Toronto Mar 31 to
Apr 2, 2008.

My personal comments and goals:
WAA membership is currently growing at a rate of 4% per month in the
US and Europe; but in Canada membership lags representing only 2% of
the 1500 current active WAA members. I have some concern that while we
eagerly adopt new means of communication and engagement associated
with social media; we Canadians are falling far behind in our ability
to measure, analyze and optimize results of our online marketing
programs. We are not keeping pace with our US or European counterparts
on the tools or the processes. eMarketer recently came out with an
Canadian online advertising report that supports my concerns. My goal
is to start the conversation through these meetings and through media
- both social and otherwise.

Hope to see you Feb 5th.
Andrea