New research on corporate CDR purchasing

[Sasha Chebil]

Hi,

The Carbon Business Council spent the past few months interviewing Fortune 1,000 sustainability leaders across the US, UK, France, and Germany — all with net zero commitments, but none of whom have purchased carbon removal. The research looks at what's holding corporate buyers back and what policy and market conditions would move them forward.

Key findings:

• Policy uncertainty is the most consistent barrier across all 25 interviews

• Quality and verification top the list of purchase factors

• Greenwashing concern is a significant brake on action in Europe

• Companies see CDR as a future tool; the question is what gets them there sooner

Please find the full report here and a blog post summarizing the findings here.

Hope this is useful in your area of carbon removal work!

Best,

Sasha