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What's happening: |
Google launched Personal Intelligence for Gemini on Wednesday. The feature connects Gmail, Photos, YouTube, and Search history to personalize AI responses. |
Personal Intelligence is off by default. Users with AI Pro or AI Ultra subscriptions can turn it on and choose which apps to connect. |
Gemini can now reason across your data. If you ask for weekend plans, it pulls from your past trips, photos you took, and things you searched for to make suggestions. |
Josh Woodward, Gemini VP, gave an example. He needed tire specs while standing in line. Gemini found his car model from Gmail, checked Photos for road trip conditions, and suggested specific tires. |
Google says the data isn't used to train AI models. They filter personal details before using prompts to improve the system. You can disconnect apps or delete history anytime. |
Why this is important: |
This shows Google betting that personalization beats generic AI responses. They're using the massive data advantage they already have from running Gmail, Photos, and Search. |
The opt-in approach matters. After backlash over Gmail AI scanning, Google learned to make data access explicit. But most users don't read settings carefully. |
For competitors like OpenAI, this is a problem. ChatGPT has memories from conversations. Gemini has your entire digital life across Google services. That's hard to compete with. |
The privacy claims feel optimistic. Google says they don't train on your inbox. But they're still reading it to answer questions, which requires the same access. |
This makes Gemini much stickier. Once it knows your car, preferences, and history, switching to another AI means starting over. That's exactly what Google wants. |
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