Brighton Idea Shop

[Josh Russell]

hey all,

i hope this group becomes useful, oh, here's a chance... :)

i was chatting to andy keetch (and mat walker separately) the other
day about the brighton festival, and the various digital activities,
and had the idea to do something similar to the Idea Shop that Ogilvy
did recently..

http://ideashop.ogilvy.co.uk/

i figure if we get an empty shop from the council for a about a week
(or more?) during the festival, and a band of local experts to join in
and give up some time, it could work.

ideas or thoughts?

Josh

Josh Russell - Product & Strategy
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[Jay Caines-Gooby]

On 8 February 2010 14:40, Josh Russell <joshr...@gmail.com> wrote:
> hey all,
>
> i hope this group becomes useful, oh, here's a chance... :)
>
>
> i was chatting to andy keetch (and mat walker separately) the other
> day about the brighton festival, and the various digital activities,
> and had the idea to do something similar to the Idea Shop that Ogilvy
> did recently..
>
> http://ideashop.ogilvy.co.uk/
>
> i figure if we get an empty shop from the council for a about a week
> (or more?) during the festival, and a band of local experts to join in
> and give up some time, it could work.
>
> ideas or thoughts?

Great idea. Love to help.

Would it be a booked slot, digital clinic?

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twitter, skype & aim: jaygooby
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[Mark Walker]

yep sounds good to me too

is it a an ideas clinic? drop in for a chat about your ideas and how we can give them a boost?

or maybe it could be a social media clinic? twitter clinic? business clinic? ideas clinic?

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[Josh Russell]

ah, so it's a good idea :)

i think it can be all those things, depending on who's available.
maybe do days specific to certain areas? or is it better to mix it up,
to help people across all of that?

maybe if we start by seeing who we can get some interest from in being
an expert, and then build around the skills available.

icrossing, nixon mccinnes, clear left, madgex, scip, kerb, cogapp..
all come to mind, and then a whole load of individuals.

i think arranged slots might be best, but to also have drop-in
periods, maybe at the end of each day.

josh

[Mark Walker]

I reckon may be best to focus on drop in with options for arranging specific sessions once they've had a first triage session

much easier to cover it that way and less difficult to understand for punters

[Andy Budd]

I'm generally averse to offering free business consultation as it can devalue what we do to pure implementation. However if it's done right it could be interesting, so keep me posted.

[Mark Walker]

how about if we ask people to make a donation to a charity?
could be our choice or theirs

[matt weston]

hello

no idea why i'm so slow replying to this......
or if anybody will see this now......

ruth jamieson from the ogilvy idea shop spoke at the slack space q&a last week:

http://www.facebook.com/event.php?eid=336045798596

she's a copywriter at ogilvy. in the past she worked with my colleague
charlie davies at the face (how i know her - the other connection is
brixton village: i'm an associate of an agency called spacemakers,
which pulled together the brixton market regeneration project, of
which the ogilvy idea shop was part).

from her talk, i think the 'story' was about getting advertising wonks
who usually get paid for being clever, creative for big brands for
lots of £ doing the same work for free for the local corner shop (for
eg).

i spoke a little with her about how they might open the idea up:

- she's definitely up for rolling it out to brighton and any help
anybody can give would be great
- she has the green light to run one in east london in may and then
she'll start to think about how a brighton one could work
- she'll get in touch then to thrash it out
- dave eggers's 826 valencia http://en.wikipedia.org/wiki/826_Valencia
http://www.ted.com/talks/dave_eggers_makes_his_ted_prize_wish_once_upon_a_school.html
might be a nice model for opening it up - setting two levels/ ways to
use the original 'source code' of the project. there are now several
sister projects, and many affiliated projects.

-matt
maker...@gmail.com