So, What is Brand Recognition?

[ap...@ai-usability.com]

Brand management originally developed by Proctor and Gamble is the
notion that the perceived value or equity of a brand can be increased.

Increasing the brand equity through advertising, thematic control and
legal protection means that the promises of quality implied to
buyer's gain in credibility. Often this is by advertising saturation
which informs a buyer's world view and social context. Which is why
so many people when seeking a household electrical appliance buy a
Hoover® and not a vacuum cleaner. The Hoover® brand is synonymous
with the service that their products supply. This is an obvious form of
brand recognition as it has entered our cultural consciousness at an
iconic level. However the building of a brand in this way requires
considerable time and expense. Brand recognition testing reduces these
costs and the related time costs by developing targeted marketing
strategies based upon user group testing.