Founder of Brand Recognition testing and consultancy in UK, Karl Smith discusses this evolving market

[Charles Dean]

"We are in a very exciting time in the marketing world, especially in
the United Kingdom. The changing nature of marketing has forced
advertisers to closely consider their brand channels and the
recognition levels adopted by potential consumers" say's Mr Karl
Smith, Managing Director of AIU.

Mr Smith is the founder of a new movement in British marketing, which
is based around methods he has created during scientific research. Mr
Smith has developed Brand Recognition consultancy and testing services,
beyond the simplistic meaning of the words.

"In the last five years television communication has become difficult
as consumers have more choice in what and how they view media. The
pressure on the British government to relax rules on product placement
in television programming becomes more and more critical to brand
equity and Britain's prosperity" say's Mr Smith.

While the specific techniques are not discussed the idea that vast
expenditure in marketing and advertising budgets can be reduced is very
appealing to corporate organisations. However, there remains a lack of
enthusiasm from the general marketing community to methods that could
reduce their fees.

http://www.ai-usability.com/brand_recognition_testing.htm

By Charles Dean