Ford hit by record $12.7bn loss

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Pastor Dale Morgan

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Jan 25, 2007, 8:20:47 PM1/25/07
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*Perilous Times and The World's Business

Ford hit by record $12.7bn loss*

Ford has reported a loss of $12.7bn (£6.5bn) for 2006 - the biggest
annual loss in the embattled US carmaker's 103-year history.

A slump in sales, combined with major restructuring costs, saw the firm
lose $5.8bn in the final three months of the year alone.

The iconic US carmaker has been struggling in the face of competition
from Japanese rivals such as Toyota.

Ford has plans to close 16 factories in North America and cut 45,000 jobs.

The company, which is currently the second-biggest carmaker in the US,
may be overtaken by Toyota in its domestic market later this year,
reports have suggested.

'Aggressive actions'


We fully recognize our business reality and are dealing with it - we
have a plan and are on track to deliver.
Alan Mulally, Ford chief executive

Check Ford's shares

Ford's full-year loss surpassed the company's previous record annual net
loss of $7.39bn in 1992.

However, the company said it remained confident that it would return to
profit by 2009.

"We fully recognize our business reality and are dealing with it," said
Ford chief executive Alan Mulally.

"We have a plan and are on track to deliver. We began aggressive actions
in 2006 to restructure our automotive business."

Ford had previously put much weight on sales of pick-up trucks and SUVs,
or sport utility vehicles, to generate profits.

But a peak in the price of oil last year, which pushed US petrol prices
up to $3 a gallon, saw customers abandon gas-guzzling vehicles in favour
of smaller, more fuel-efficient cars.

Mr Mulally said Ford planned to "operate profitably at lower volumes and
with a product mix that better reflects consumer demand for smaller,
more fuel efficient vehicles".

Ford, the world's third-biggest motor company, made a net profit of
$1.44bn in 2005.

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