“The only people who
buy at the lowest price and sell at the highest…are liars”
-Mark Twain
After the few weeks of talking about the various stages of
Entrepreneurial Financing by Amis Stevenson it is appropriate to end this
series with an entry on Harvesting.
Harvesting is important in many ways. It is after all the
most valued measurement of success, the endgame. Generally, the pros “spend 75% of their time
on harvesting” (p. 307). Furthermore, the successful investors recognize the
importance of making harvesting a
priority right from the start: “the likelihood of a good harvest is determined
long before the harvesting equipment is brought out of the barn” (p.287)
In the book Winning Angels, we learn about seven harvesting
methods. Five are positive with various levels of success while the other two
are negative. Of the five positive methods, most would likely guess that it is
the somewhat exciting Initial Public Offering or IPO. However, the most common
and lucrative one is in fact the strategic sale.
Figure 50.1 on page 290 gives a great overview of the seven
harvesting methods:
Positive
Walking Harvest:
The company distributes cash directly to the investor on a regular basis.
Partial Sale: The
investor’s stake is sold to management, to other shareholders, or to an
outsider.
Initial Public
Offering: The company sells a percentage of its share on a publically
traded exchange (NASDAQ, NYSE…)
Financial Sale: The
company is sold to financial buyers.
Strategic Sale: The
company is sold to an industry buyer for strategic reasons.
Negative
Chapter 11: The
company is reorganized and the investors typically loose most of their
investment. Chapter 11 is better
than Chapter 7 since the company has the possibility of making another run.
Chapter 7: The
company is liquidated and investors, depending on their place in line, get little
or nothing.
Taking a closer look at the most lucrative harvest method,
the strategic sale, it’s easy to see why: Strategic Sales are valued beyond
tangibles such as cash flow. The “Best” Strategy has unlimited return
potential: “The supreme art of war is to subdue the enemy without fighting.” ― Sun Tzu, The Art of War.
Consider this: In 2006, Google purchased a small still
unprofitable startup for a staggering $1.6 billion, all stock purchase. That’s
right, over one and a half Billion Dollars for an unprofitable startup. What
was more surprising was that the startup was under increasing scrutiny and threat
of copyright-infringement lawsuits. At the time of purchase many investors did
not like or understand the investment, which was largest to date for Google. That
company is YouTube. BusinessWeek estimates revenues for YouTube at $4 billion
for 2012 and $5 billion for 2013. Tremendous growth is expected to continue as
the web giant flexes more muscle.
There are many other examples of small companies being
bought by baffling amounts of capital. While some are extremely successful, the
majority are not. What’s worst, is that more and more entrepreneurs start a
business with only one goal in mind: to become a strategic sale. This is not
necessarily a bad thing on it’s own. The problem is that most of these
entrepreneurs and by extension the investors involved get distracted from what
makes a company a worthwhile strategic investment in the first place. Whether
you start a business or invest in one make sure the parties involved are not in
it only to be bought by a giant. The
chances for this happening are not great. Instead, you should go with the
basics, the fundamentals, and the simple things that make a difference. Doing
so will ensure success even if you don’t get bought by a Google or Microsoft. Enjoy
the journey.
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Posted By BUBUIOC INC. to
VICTOR V. BUBUIOC at 7/01/2013 11:27:00 PM