FW: Start Promoting Your Exhibit Now, Part 2: Break Down Tasks

[Gretchen Smith]

Hi everyone,
 
I think you will all benefit from this newsletter by Alyson Stanfield.  It is free and very educational so sign up to receive it.
 

As always, thank you for your support. I can be reached on my cell phone at 270-243-0444. Blessings to you this beautiful spring.

Sincerely,

Gretchen M. Smith
The Christian Art Center
PO BOX 1022
Paducah, KY 42002-1022

www.tallartist.com for a look at some of my fine art (keep checking back...I am working on updating daily.)

in the meantime please also visit...

www.redbubble.com/people/tallartist to order prints of my artwork in all sizes. Don't see your favorite? Send me an e-mail & I will upload it.

www.myspace.com/tallartist for photos, writings, and sneak peaks of artwork in progress

www.ilistpaducah.com to find out what is happening in the region including all events that I am involved in!

 

Special Thanks to the Art Exhibit Sponsors Listed Below!

www.cplant.com C-Plant Federal Credit Union. Think Outside the Bank!

www.jfoxcpa.com Johanna Fox, CPA. Accountants and Business Consultants! Tax Planning, Investment Advice, Quickbooks Pro Advisor

www.cprforyourcashflow.com Commercial Property Consultants. Give You Cash Flow CPR! 

 

 

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To: talla...@hotmail.com
From: aly...@artbizcoach.com
Date: Mon, 9 Jun 2008 10:01:48 -0500
Subject: Start Promoting Your Exhibit Now, Part 2: Break Down Tasks

ART MARKETING ACTION Alyson's Weekly Steps for Taking Charge of Your Art Career                 ISSN 1936-7147

June 9, 2008 ► Main Article: Start Promoting Your Exhibit Now      Part 2: Break Down Tasks     A PERSONAL NOTE FROM ALYSON Elizabeth Stephenson, on the right, left Atlanta at 4 a.m. to come to my workshop in Mobile last Saturday!   As I write, I am preparing to leave for a weekend workshop in Mobile, Alabama. As you know, air travel isn't that fun anymore. In fact, I'm cutting way back on my workshop schedule. But I still have some commitments to keep and I vow to make the best of them. The top 10 reasons to travel to do a workshop are: 1. Meeting and talking with new artists in person 2. Experiencing a new location, new foods, new scenery 3. Sitting in an airport responding to email--uninterrupted (call me crazy, but I don't mind it!) 4. The nice person sitting next to me on each leg of my trip and the screaming-baby-free zone around us (I'm optimistic) 5. Reconnecting with my friend Joanie, whom I met last time I was in Mobile and with whom I'll be staying; she promises me some time at the beach 6. Selling more books! 7. Adding more people to my mailing list 8. Learning something new from the artists in the workshop 9. Getting away from the jack-hammering that has been going on as they work on our neighborhood streets 10. Coming home! CLASSES, TELESEMINARS, WORKSHOPS, ETC. BRAG! About Your Art (without Becoming a Bore) Complimentary Teleseminar Wednesday, June 11, 1 pm (MT) Peggy Klaus's book 'BRAG!' is a must-read for every artist. And she's agreed to talk with artists about being your best advocate. All you have to do is register for the call and dial in. (We'll also record the call for those who can't show up.) The call is limited to 250 people, so reserve your space now. Get the details: http://artbizcoach.com/classes/brag.html  Create and Sell E-Books Recording and E-Book Start packaging your information and making money off of your expertise by creating and selling e-books. This is a 75-minute audio file (or CD) and illustrated e-book to walk you through the process. See: http://artbizcoach.com/classes/ebooks.html Get Expert Advice Recordings and handout SPECIAL EXTENDED through June 15 Ariane Goodwin over at the smARTist™ Telesummit has just launched 2008 Package Early Bird Special. Through June 15, you can get the recordings and handouts from 13 experts (including me) who met over the phone with artists at smARTist 2008 last January for just $297. The price goes up after June 15. Read all about it: http://tinyurl.com/2oyqua ► View all upcoming classes and events. FEATURE ARTICLE Start Promoting Your Exhibit Now Part 2: Break Down Tasks We're continuing the series on how to promote your art now rather than waiting until the last minute. If you missed Part 1 last week, find it here. You'll need to read it and do the homework before you can begin promoting your art exhibit or event, so don't miss that critical step. Kathleen Fisher, Three Dummies. Photograph.   (c) The Artist http://tinypurplefishphotography.blogspot.com Now it's time to make a list of everything you'd like to do to promote your exhibit. As you're making this task list, keep your audience in mind. Who needs to know you're having an exhibit? Whom would you like to show up at your exhibit opening? What magazines or newspapers should cover it? Here's a list of 22 tasks to get you started promoting your art exhibit. ■ Write solid description of the art and contents of the exhibit (from Part 1 of this series) ■ Post title, photos, and dates on Web site ■ Update mailing list ■ Update media list ■ Mention on blog, and then mention frequently on blog ■ Refer to it in your newsletter ■ Write press release ■ Post press release ■ Send a 'save the date' announcement ■ Create and post flyers ■ Pitch to arts writers and critics, and to local or Internet radio shows ■ Create a podcast or two ■ Make a video and post on YouTube ■ Pitch to other bloggers ■ Order postcards or invitations ■ Tweet about it on twitter.com ■ Give a talk at a local organization ■ Add to Facebook page on facebook.com ■ Send invitations ■ Announce on craigslist.org ■ Make phone calls to extend personal invitation to certain people ■ Send last-minute email reminder Take each of these tasks and expand on them as much as you like. Break them down further, add specifics, or delete them. Make them your own! In Part 3 of the series, we'll look at executing these tasks. Know This . . . Promoting an exhibit seems overwhelming. Breaking it down into smaller tasks makes it more doable. Think About This . . . You can't expect too much if you wait until the last minute to create enthusiasm about your exhibit. Do This . . . Start promoting your art exhibit now. This week's homework is to break down your promotions into individual tasks. Your list may not look exactly like the one above. It has to be the right fit for you, so take time to personalize it. What does your list of tasks for promoting your exhibit in advance look like? What have I forgotten? Tell us and listen in on the podcast on the Art Biz Blog. http://www.artbizblog.com

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You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line: Copyright 2008 Alyson B. Stanfield. Alyson takes the mystery out of marketing your art and making more money as an artist. Visit http://www.ArtBizCoach.com to get articles just like this one delivered to your inbox.

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HEARD ON THE ART BIZ BLOG

►Podcast: Start Promoting Your Exhibit Now, Part 1: Describe It

►What to do with older artwork on your Web site

►How to deal with art that's already sold on your Web site

►Free FileMaker and Outlook manuals--and database for artists

►How long should you spend each day on the computer?

Read all this and more and sign up for updates at http://www.artbizblog.com

Copyright © 2008 Alyson B. Stanfield. All rights reserved. I encourage you to forward all or part of this newsletter as long as you include the above copyright information and this link: http://www.artbizcoach.com. Electronic reprint requirements are directly below the feature article. The Art Marketing Action newsletter is sent only to subscribers. Subscribe here. To read more articles like this, go to ArtBizCoach.com

Alyson B. Stanfield
Stanfield Art Associates, Inc.
P.O. Box 988, Golden, CO 80402 USA
303.273.5904, aly...@artbizcoach.com

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