FW: Your AdzZoo Campaign Activity Report

[Jane Cournan]

Here is one of the new “transparent reports”  - showing how much was spent on Adwords-  I got scared because when you divide the number it’s about 4 dollars a click but then I checked on google and the average for a mover is 7 or 8 dollars a click so that seems pretty awesome!  Just wanted to share the news.

 

From: Reports: AdzZoo Mail [mailto:rep...@adzzoomail.com]
Sent: Sunday, March 06, 2011 11:35 PM
To: janied...@comcast.net
Subject: Your AdzZoo Campaign Activity Report
Importance: High

 

Search Engine Management

Campaign Activity Report

http://PieceByPieceMovers.AdzZoo.com

 

Your Client: Piece by Piece Movers Campaign Statistics:

Reporting Period:  January 23, 2011 – February 22, 2011

Thank you for choosing AdzZoo! The following statistics represent an overall picture of your AdzZoo campaign performance during the above referenced reporting period.

 

 

Impressions	Page Views
257,288	86

 

257,288 Total Ad Impressions

A total of 257,288 potential customers viewed your ads via your AdzZoo-managed online marketing portfolio which may include AdWords, Facebook, Google Maps, and Directory Listings.

 

There are two kinds of ad impressions, representing two basic ways to reach your audience.

Ads triggered by a specific search for your products or services
Example: An insurance agency ad appears when a potential customer performs a Google search for “auto insurance quotes”

Ads triggered by the demographics or search habits of your desired audience
Example 1: An insurance agency ad appears on an insurance website.
Example 2: An insurance agency ad appears on a Facebook page of a potential customer who is in the campaign’s target age, gender, and location demographic.

 

86 Page Views

Your AdzZoo-managed landing page was viewed by 86 potential customers. This page can be accessed a variety of ways including, but not limited to:

·        Google Search Ads

·        Google Display Ads

·        Organic Search Listings on major search engines, such as Google, Yahoo and Bing.

·        Facebook Ads

·        Google Map Listings

·        Any of the more than 100 directories and map services AdzZoo pushes your site out to, which may include:

o   Bing Maps

o   Yahoo Maps

o   Yellowpages.com

o   Merchants Circle

 

 

 

Google AdWords

The following is a summary of your AdzZoo-managed AdWords campaign activity. Results represent traffic across the Search and Display networks.

 

 

Impressions	Clicks	Average Position	Ad Spend
24,877	30	6	$128.09

 

 

24,877 Impressions

During the current reporting period, 24,877 people searched for information relating to your business. As a result, your Google AdWords ads were displayed and viewed by potential customers 24,877 times.

 

30 Clicks

Your AdWords ads were clicked on by 30 potential customers.

 

6 Average Position

Of the 24,877 total impressions, your ads averaged position 6 on Google search and display results. The lower the position, the higher your ad appeared on a page, with “1” being the highest position on the first page of results.

 

$128.09 Spend

Your Google AdWords campaign activity resulted in a spend of $128.09.

 

 

Thank you for the opportunity to serve you. We appreciate your business!

 

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