Getting metrics for Audience Segment with no associated Ad Group

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Addy Yang

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Sep 29, 2025, 7:27:52 PM (7 days ago) Sep 29
to Google Ads API and AdWords API Forum
Hello,

I have this query to retrieve some metrics:
SELECT
ad_group_criterion.display_name,
ad_group_criterion.type,
ad_group_criterion.status,
metrics.clicks,
metrics.impressions,
customer.currency_code,
metrics.cost_micros,
metrics.conversions,
metrics.cross_device_conversions,
metrics.ctr,
campaign.targeting_setting.target_restrictions,
campaign.status,
metrics.conversions_value
FROM ad_group_audience_view
WHERE segments.date DURING LAST_30_DAYS
AND campaign.advertising_channel_type = 'SEARCH'
AND ad_group.status = 'ENABLED'
AND campaign.status = 'ENABLED'

However, when I go into the the Audience Segments data table in the UI, I see that it also displays metrics for audience segments that are not associated with any ad groups.

I'm unsure how I can get this data as well using the API. I've tried querying from campaign_view, but I keep receiving all-zero metrics. I'm also confused on how I would split the campaign metrics up between each audience segment.

Guidance is appreciated.
Thanks!

Swathi Yamsani (xWF)

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Oct 1, 2025, 2:00:03 AM (6 days ago) Oct 1
to Google Ads API and AdWords API Forum
Hi,

Thank you for reaching out to the Google Ads API support team.

In order to assist you, could you please provide us with the uncropped UI screenshot with a visible customer Id by highlighting the fields that you are trying to retrieve using Google Ads API. 

You can provide the requested data by "Reply privately to the author optionor direct private reply to this email.

Thanks,
Google Ads API team.
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