8 Tips to Magnetize Your Business Website, p1
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TITLE: 8 Tips to Magnetize Your Business Website,p1
AUTHOR: Earma Brown
CONTACT: ea...@writetowin.org
COPYRIGHT: C2006 by Earma Brown. All rights reserved
WORD COUNT: 700
FORMAT: 65 Characters per line
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8 Tips to Magnetize Your Business Website, p1
Would you like to create a magnetic home page, one that
magnetizes your visitors? Webster's Dictionary defines magnetic
as 'powerfully attractive.' Best selling author and owner of the
largest advertising agency in the 20s, Bruce Barton said, "The
theme (any advertisement) ought to be based on two principles-
first that a man is interested in himself, second, that he is
interested in other people."
What will make your home page interesting? Good design plays an
important part in your site's overall effectiveness. But it's
not the flash that will interest your audience. It's not the
jingles that will connect with your visitor. It's the benefits -
the 'what's in it for me' list that create interest and even
desire. Create a home page filled with benefits and it will pull
your visitors in. What you say your product/service can do is
much more attractive than a beautiful web page with weak copy.
Promote with benefits instead of your bio, your credentials and
even the features of your product/service. Put them in their
proper place on your site. But your audience will most want to
know the value of your product to them.
You must answer questions like, "Will it solve my particular
problem?" "What will I gain?" "What will I lose if I don't use
your service?" Some universal benefits answer the how tos:
getting more passion, more energy, less fatigue, more money,
good relationships, more time, less trouble, less stress, less
drama and trauma. Here's a quick tutorial on magnetizing your
home page:
1. Develop a list of 10-20 benefits of each product and
service. For example, a client of mine realized her audience
didn't just want to know how to get articles written, they
wanted to know why should they write them?
So on the home page selling her article writing ebook, she
started with a list of good reasons to write short articles to
promote: For the serious marketer this ebook explains step by
step how to promote your business, build a gigantic Opt-In List,
increase your traffic, get qualified links, increase your page
rank, grow your affiliate base, become a recognized expert, and
collar more sales.
2. Be specific. List specific benefits. Describe how your
customer will feel after buying your product. For example, after
you buy my service of teeth whitening, you'll look and feel 10
years younger without plastic surgery. Then post a picture of
what your client looks like before and after the teeth whitening
service. Let them see how happier and more confident they look
with whiter teeth. Make your page magnetic with specific benefits.
3. Let the passion for your topic show in your marketing copy.
Which arouses your interest more? "A 9-Step Power Plan to
decimate and dominate the Consultant's Marketplace" or "The 9-
Step Plan to Become a Better Consultant." "How to Convert More
Buyers Into Customers" or "How to use the 'FTP' factor to pull
amazing clickthrough rates that most marketers will only dream
about!" Magnetize your web page with passion that creates desire
and sales with your audience.
4. Develop the skill of writing headlines. Provocative titles
will stir interest. Provocative statements capture our attention
like a fish on a hook. They throw out the baited hook and reel a
captive audience in every time. The shocking statement 'Wives
Who Don't Want Sex' even if they don't have this problem will
get the attention of the curious.
Use the Command statement for an immediate effect, 'Become an
Internet Millionaire!" Even if it's a well worn claim, it still
captures a large share of attention. Don't forget the power of
the simple 'How To" information title. It alerts your audience
that the information that follows will be simple and easy to
digest. Capture the attention of your audience with a home page
filled with magnetic headlines.
Don't wait. If you wait you could be starting the next year
without the explosive sales and traffic your site deserves. You
have invested time and perhaps money into making your site the
best it can be. Now, create a magnetic home page by giving your
bulleted lists, headlines, subscription forms, pop-ups and links
the power of benefits. Magnetize your home page and prosper!
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©Earma Brown, 11 yr. Web Developer, Author, Business Owner
Helps service business owners, and writers with full featured
hosting, domain names, websites and a host of other web
solutions. Send any email to web...@arrowproduction.com for
free ezine Web Wit and mini-course 'Jumpstart Your Website to
Success' or visit her on the web at http://www.arrowproduction.com