Sizzle Your Ebook Titles to Sell More
earmabrown
to hook your potential readers. One of the most important skills
to develop as a marketer of your ebook is the skill of creating
attention-grabbing titles....
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TITLE: Sizzle Your Ebook Titles to Sell More
AUTHOR: Earma Brown
CONTACT: earma@...
COPYRIGHT: C2006 by Earma Brown. All rights reserved
WORD COUNT: 643
FORMAT: 65 Characters per line
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Sizzle Your Titles to Sell More Ebooks
Have you thought about what makes a person click one article
over scores in a list? Yes. You're right; the title captured
their interest. It made them want to read what the writer had to
say. It's a little more complicated with ebooks but the rule
still applies. Some researchers say book titles can create up to
90% of the pulling power in capturing a potential reader's
attention.
To sell more ebooks, you must create sizzling titles designed
to hook your potential readers. One of the most important skills
to develop as a marketer of your ebook is the skill of creating
attention-grabbing titles. When you master this skill you may
use it in every aspect of your writing to attract more readers,
more subscribers, improve your cash flow and increase your
profits.
You'll need title writing skill for your ebook titles, chapter
titles, sub-heading. Even bullet points will gain added pulling
power if they are developed correctly. Your website will need
passionate headings to capture the attention of your web
visitors.
If you don't want the articles marketing your ebook lost in the
sea of information streaming into your reader's consciousness
each day, you must title them well. In fact, any marketing
material from your 5 page sales letter or tri-fold brochure to
the 2 line classified ad needs the attention grabbing power of a
great headline.
Titles set the stage for your potential audience. They either
will work to grab your potential reader by the collar and pull
them in for the read or they don't. Top titles create
excitement, anticipation and enthusiasm for more. You want your
titles to express the heart and passion of your message or be
'the match' that ignites your reader's interest in reading your
important message.
Develop this valuable skill and you add magnetic pulling power
and punch to all your marketing documents including your front
ebook cover and chapter titles that will get your message read.
Start with these 3 top tips to sizzle your titles, headlines,
bullets and sell more.
1. The Big Promise.
How to Increase Sales 400% by Using Short Articles
People will click away from hype and never come back. But if
you have a big gun don't be afraid to pull it out and use it.
Consider carefully and use sparingly; then make your big promise
and deliver. People will remember your promises and come back
for more or purchase. Don't forget to include the specific
delivery or 'how to' in the copy beneath your big promise
headline.
2. The Confusing.
3 Little Pigs Went to Market but One Went Faster
Develop curiosity into your title. A seemingly opposite simile
works like a charm. Sometimes the title that doesn't make a lot
of sense will pull your audience in for the read. Would the
title above arouse your curiosity? The confusing title can
capture the attention of your audience just to see what it's
about.
3. The Top Benefit.
Think and Grow Rich
A winning non-fiction title immediately communicates the
benefit readers will gain after reading your ebook. Benefit-
oriented ebooks often use the problem-solution approach. Master
(A) this skill or technique and get (B) this benefit. Readers
buy most ebooks for a "benefit." They want simple instructions
that will help them, grow them, educate them, profit more, less
expense, less trouble, gain more time, less stress, better
relationships, better health, less drama, less trauma, more
energy and vitality and less fatigue.
Don't wait to develop this valuable skill. Add magnetic
pulling power and punch to all your marketing documents
including your ebook cover and chapter titles that will get your
message read. Titles set the stage for your potential audience.
They either grab your potential reader by the shirt or they
don't. Create your titles to be 'the match' that ignites your
reader's interest in reading your important message. Title well
and prosper!
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© Earma Brown, 9 book author, web developer
EBK: eBook It! Ten Tips to Profit From Your Passion. Helps
small business owners and writers who want to market effectively
online! She also mentors other writers and business
professionals through her bi-monthly ezine Passion to Profit
With Ebooks & More. Send any email to
passion...@clickeasyebooks.com and receive monthly free
ebook or visit her on the web at http://www.clickeasyebooks.com
for more online marketing tips.