推荐500强市场经理
宏威职业顾问
个人简历
姓 名：王春光
电话：13831511959
电子邮件：mengxiang...@126.com
学历：本科经济学
应娉职位：市场主管
工作概述：
三年的500强大型公司市场策划工作经验。熟悉市场企划工作流程，熟悉各种市场行销手段，熟悉媒体运作方式，善于组织活动，善于建立媒体人脉资源，善于分析消费者心理。具有创意思维和较强的执行能力。熟悉快速消费品产品开发上市的前期准备工作。对策划工作中的费用控制有相关的经验。英语流利，可以做为工作语言。熟练操作计算机，具有良好的沟通与组织协调能力，以及书面和口头表达能力。时间管理能力和创新能力强。
工作经历：
2006.04.至今 罗格朗集团TCL国际电工有限公司 市场策划主管
l 研究市场的宏观方面的信息，包含市场动态、技术发展动态、国家与地方政策变化及趋势等，并收集产品与市场信息；
l 设计、建立与维护公司产品品牌的定位，设计与实施具体市场方案；
l 组织、编制大型市场规划、设计方案；
l 编写方案设计报告、实施方案报告；
l 独立完成广告策划案、品牌推广方案；
l 指导制作各种宣传材料、产品说明书、销售支持材料等。
工作业绩：
由于严格控制广告费，2006年的年终决算，广告费比年初预算降低3%-4%，而销售额同比上升了25%。
2004.2-2006.03． 正大集团秦皇岛有限公司 市场策划专员
工作职责：
l 组织制定市场规划、市场策略与产品拓展等工作。制定、实施各项市场调研计划以及市场调研项目，为相关部门人员提供所需的市场信息支持。
l 研究市场的宏观方面的信息，包含市场动态、并收集情报及相关行业政策，产品信息；
l 设计、建立与维护公司产品品牌的定位，设计与实施具体市场方案；
l 组织，设计公司市场规划和活动；
l 编写方案设计报告、实施方案报告；
l 独立完成广告策划案、品牌推广方案；
l 制定市场调研计划，组织策划市场调研项目；
l 组织进行宏观环境及行业状况调研，对企业内部营销环境、消费者及用户调研；
l 制作调研报告，并向管理层提供建议；
l 负责竞争品牌广告信息的搜集、整理，行业推广费用的分析，主持制定产品不同时期的广告策略，制定年、季、月度广告费用计划；
l 进行广告检测与统计，及时进行广告、公关活动的效果评估。
工作业绩：由于团队成员努力，公司销售额平均年递增15%。
教育背景：
2000．9．--2004．6． 河北经贸大学经济系 经济学学士学位
培训：
2001．7． 2002．1．
北京大学 面对入世经济法与企业管理与国际全面接轨 经济法与企业管理高级培训证书
Resume
Name: Wang Chun Guang
Gender: Male
Date of Birth: January 11，1982
Residency: Beijing
Work Experience: Marketing Manager
Hukou: BeiJING
Email: mengxiang...@126.com
Mobile: 13831511959
Summary:
Three years of the 500-strong corporate marketing experience. Familiar with the planning workflow, familiar with the various marketing tools, familiar with the operation of the media, at organizing activities, good at establishing media contacts, good at analysis of consumer psychology. Having creative thinking and a strong implementation capacity. Familiar with the rapid development of consumer products listed on the preparatory work. Planning to work on controlling the costs related to the experience. Fluent in English and can be used as working languages. Proficiency in computers, have good communication and coordination, and the written and oral expression. Having ability of time management and a strong ability to innovate.
Work Experience：
2006/4-- Present LEGRAND Group TCL International Electro Technical Ltd,.
Marketing Department
Position: Marketing Manager
Main Responsibilities:
Ø Study the macro aspects of information, including market trends, technical developments, State and local policy changes and trends, and the collection of information products and markets;
Ø The establishment and maintenance of the company's products brand positioning, design and implementation of specific market programs;
Ø Establishment of large market planning, design programs; preparation of program design。
Ø Implementation plans; independent planning has completed advertising and brand promotion programs。
Ø Guidance producing promotional materials, product brochures, sales support materials.
Achievement:
To strictly control the advertising, the 2006 year-end accounts, advertising costs to reduce the budget early than 3% -4% the same period last year while sales rose 25%.
2004/02--2006/03: Qinhuangdao CHIA TAI Group Limited
Position: Market planning commissioner
Main Responsibilities:
Ø Organizations to develop market planning, marketing strategy and product development work. Develop, implement and market research plans market research projects to the relevant departments to provide the necessary information to support the market.
Ø Study the macro aspects of information, including market dynamics, and the collection of intelligence and policy related industries, product information。
Ø Establishment and maintenance of the company's products brand positioning, design and implementation of specific market programs。
Ø Design companies market planning and activities。
Ø Preparation of program design, implementation plans。
Ø Independent advertising planning to complete the case, Brand extension programs。
Ø Develop market research, market research organization。
Ø Organizations macroeconomic environment and trade conditions survey, enterprises marketing environment, consumers and users investigation。
Ø Investigation reports, provide recommendations to management; for competition。
Ø Brand advertising information collection, collation, trade promotion cost analysis, presided over the formulation of products in different periods advertising strategy, developed in the quarter, Monthly cost of advertising;
Achievement:
As members of the team effort, the company increased the average annual sales 15%.
Education ：
2000/9--2004/6 Hebei University of Economics and Trade。
Major: Department of Economics degree in Economics 。
Training :
2001/7-2002/1 Beijing University with the WTO Economic and Business Management fully converge with international economic law and corporate management training certificates.
Language Skills ：
English: FLUENCE