An effective marketing strategy isn’t just about attracting renters to your listing. It’s also about not scaring them off. Explore the top eight red flags that make renters say “No thanks.”
The percentage of renters who say they’d be swayed by concessions, ranging from 15 percent for a local gift card and 72 percent for a 12-month discount.
Gen Z values transparency over polish — and that shift is redfining effective mutlifamily marketing. Catch the recent Apartments.com and Matterport webinar on how marketers should adapt.
That’s how it’s done these days. No one has the time to spend driving around going to tours.”
— San Francisco renter, age 43, explaining why she prefers to lease sight unseen. Overall 40 percent of renters say they’re likely to rent sight unseen.
