Apartmentology newsletter: May 2026

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May 12, 2026, 12:05:21 PMMay 12

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May 2026

What’s New in Multifamily

AI-powered search sessions on Apartments.com see greater engagement and higher quality leads, according to a recent white paper.
Three onsite team members won $2,000 from Apartments.com last month in celebration of Apartments Onsite Teams Day.
Resident ratings are now showcased in a standalone score on Apartments.com listings.

News & Events

Where do leads come from?

Prospective residents are engaging with multiple sources, making it tricky to identify which advertising tools are driving leads and leases. A recent panel at AIM explored solutions.

Solve the attribution puzzle

Multifamily Insights

The metros where multifamily vacancy is the highest

In these 12 markets, a mismatch between supply and demand has driven vacancy rates into the double digits. See which metros made the list.

Compare vacancy rates

By the Numbers

500

Cities where renters searching on ChatGPT may encounter ads redirecting them to Apartments.com listings.

-1.9%

The change in year-over-year rent growth in the Mountain region, thanks to high supply and weak demand. In the Denver market, rents dropped by 3.3 percent.

Quotable

There is a marketing practice in our industry that frankly ticks off about half of our prospects.”

— Stuart Richens, vice president of product for Apartments.com. A recent panel discussion at AIM explored the frustrations renters have with base rents and hidden fees and highlighted the competitive advantages of price transparency.