This week’s tip: Turn lead tracking into smarter marketing decisions

[Apartments.com]

3x more leads from Apartments.com renters who click to your community website

THIS WEEK'S TIP: Unleash the power of lead tracking Today’s renters move fast, and knowing what drives results to your community matters more than ever.  With UTM codes and dynamic number insertions (DNI) on their listings, our clients can see exactly where their leads come from. No manual tracking. No guess work.   These tracking tools show which clicks and calls come from Apartments.com, helping our clients make smarter, more confident marketing decisions. Here’s how our clients can ensure they are tracking every lead: See all 10 tips 3x more leads from Apartments.com renters who click to our clients' websites* Getting started is easy. With built in integrations, Apartments.com makes it easy for our clients to work with their PMS vendors to enable dynamic number insertion and UTM tracking. For step-by-step instructions by software provider, visit the Apartments.com Help Center. Want to stand out, lease faster, and win in 2026? Contact me today to learn more and mention code UNLEASH for a special offer to start advertising on the network with the most powerful listing in multifamily. Jordan Griggs 804-219-4299 jgr...@costar.com apartments.com/unleash See all 10 tips Last Chance to Celebrate Your Onsite Superstar! Does someone on your team go above and beyond? Nominate them for a chance to win a $2,000 VISA gift card in honor of Apartment Onsite Teams Day. As a special thank-you, you’ll also win a $500 gift card if your nominee is selected. Apartments.com will select 3 outstanding onsite staff members to be recognized on April 22. Nominations close February 28th. Nominate now Source: *Google Analytics, 2025 study CoStar Group | 1201 Wilson Blvd, Arlington, VA 22209 © 2026 CoStar Group Privacy Policy | Unsubscribe | Update Email Preferences | View Online