Arco Simplicity of direct light

[adalia]

Sometimes people need a product that provides clear and direct light
to illuminate your room. If you are one of those people than you can
definately put your choice on the Arco style floor lamp for that
reason. The Arco lamp has a simple yet, highly elegant, design. The
lamp is floor mounted with a huge reflector that provides a great
flexibility about where to place your lamp and adjust the elevation as
per your own requirements.

http://www.dmlights.com/en/cat/3660/0/flos/all+light.html