[52 Weeks - Interviewing Australian Entrepreneurs] Book review - Purple Cow

[Clayton Ford]

It seems every marketing book, magazine or website I read these days is crying out that traditional marketing is in crisis. The old ways, the tried and true methods of mass media and brand building are dead, or at least coughing and spluttering at deaths door.

Seth Godin, doesn’t dispute this, Purple Cow is based on this premise. Godin declares that to survive or thrive in today’s marketing saturated marketplace a company or brand must be truly extraordinary, like a purple cow would be in a field of regular non-purple cows. By being extraordinary, the “new” (or is it just retro?) concept of word-of-mouth marketing (via today’s mass viral communication media i.e social networking tools) will propel your company, product and/or brand to new heights.

As a resource or an idea generator, Purple Cow is worth reading. I couldn’t help feeling that in places he was dragging out the content to fill the required length of the book.

Definitely worth a read, but the first 20% of the book contains 80% of the valuable contents.

--
Posted By Clayton Ford to 52 Weeks - Interviewing Australian Entrepreneurs at 11/27/2006 10:28:00 PM