Do you have a RSS feed or source that would already provide results
using a zipcode input? I didn't find one on your site where you enter
a zip code, but looks like if I click a date, and then select, for
example, "East Side", I'll get results. So it looks like you have the
data, and would just have to create a feed from that data. Then all
you'd have to do is create a keyword, and use the Advanced RSS Service
and the ${queryClean} variable to grab the zip and produce the
results.
Here's a simple example from Yahoo traffic:
1. Original URL RSS feed from Yahoo:
http://local.yahooapis.com/MapsService/rss/trafficData.xml?appid=YahooDemo&zip=94101
Cut and paste the above url into a browser, and change the zip.
You'll get the idea.
2. RSS URL that you would enter into the Open Platform (selecting Adv
RSS Service) associated with your keyword:
http://local.yahooapis.com/MapsService/rss/trafficData.xml?appid=YahooDemo&zip=${queryClean}
3. Then a user would text in ytraffic + zip ("ytraffic 94404"), and
see traffic results on his phone.