Hi arwise,
At the moment you'll have to package it up in a .kmz. This is just a
zipped file with the following file hierarchy:
doc.kml
models/model.dae
images/texture0.jpg
images/texture1.jpg
and so forth.
The relative path to the images (inside the kmz file) needs to be
reflected in the dae. (They can't point to somewhere on your hard
drive, which is often what exporters will try to do. If you've got
image links in your .dae that start something like c:\path\to\some
\files\texture0.jpg, you'll want to move the links to a relative
path.)
The kml file format can be found here:
http://code.google.com/apis/kml/documentation/kmlreference.html
but at a minimum, you'll need the kml header information and a
placemark with a model link and location (
http://code.google.com/apis/
kml/documentation/kmlreference.html#model) pointing at the .dae file
and telling Google Earth where in the world the model should go. You
can download one of the other KMZ files in the 3DWH and unzip it to
see an example doc.kml.
Once you've got all that together, zip it up, name the resulting file
MyFabulousModel.kmz or similar, and upload away!
-- Allison