Cool link.
I did a lot of studying and thought on this one and there was a question in the UM forum about if this was real and how does it work.
It appears to be an H-bot gantry system (might be Core XY but you need to see the entire belt path).
I think they are extruding a filament that has a long fiber already embedded through the center. The trick is they have a chopper to cut the filament mid stream.
In other words, pretty normal extruder except when you stop extruding, you have a string that must be cut at the nozzle tip or maybe they somehow cut before it's fed into the hot end letting the other cut end push it though.
It is cool, it really does work, I think one could experimentally try to copy the effect.
You need a filastruder to make the filament with the embedded fiber inside. And that's what makes this different, it's a long fiber instead of tiny cut fibers. You gain proper strength this way. I also see ways to walk around a patent if they have one. Like I said, you could cut before or after the hot end, but after the nozzle might be a little trickier. Before the nozzle is a logical method and as I said, I could easily see a system after the filament drive section that lets something shear the filament and thread but still serves as a guide so the cut piece is pushed through. Notice how they only use the fiber on cartain paths and infill on a perimiter. This works with my theory because they want one long thread wound and bonded in, then cut at the end.