Bryan - will admit - the part pic looks AWESOME!!!
But, OK - I will be just a Tad bit Cynical...
Although it looks like wood - in regards to Texture - it would be MUCH Nicer to see something like that - but, with something like a Wood filled PLA. As in, if one is going to do the Texture - print something to actually LOOK like wood! But, one reason why they may not do that - is cause it might look a tad hokey - since the texture is there - but, not the color variations!
All this being said - DANG - I have a project for which this technique could be a PERFECT Addition!!!
-K