Does it matter what their policy is? They have no right to enforce it.
Sorry, this is a topic that I did a deep dive in a little while ago when they took down some of my designs.
TL:DW, they have the trademark to the "LEGO" brand and their red brick logo. they have the copyright on all their printed materials, and they still have patent on the minifig, but they have lost patent on the standard connector and measurements of the bricks. LEGO doesn't own the idea of legos anymore. So who cares what their policy is.
That said, parts of this are exciting because legos require incredible dimensional accuracy, that 3D printing generally can't accomplish repeatably. Because even if you can get your motor movement dialed in, you'd have to measure your filament extrusion or every filament will throw off the 0.05mm accuracy required. However, we've got a 3D printer that measures filament extrusions. The BambuLab Carbon X1. It can actually print legos.
That said, I don't think they're using the carbon for this because (1) it just looks like a resin print (if it's not a full on render), and 2, it doesn't look like they're worried about the accuracy anyways because this one doesn't look like it has any studs on it whatsoever. Maybe there's a stud on the bottom. I don't know.
But you know what, I'd like to take a crack at modeling this myself. I'll bet I could do it.