Fwd: IMPACT OF WORD OF MOUTH (WOM) ON PURCHASING BEHAVIOR OF CONSUMER WITH RESPECT TO OTC MEDICINES

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Ravi roy

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Jun 7, 2013, 2:30:52 AM6/7/13
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IMPACT OF WORD OF MOUTH (WOM) ON PURCHASING BEHAVIOR OF CONSUMER WITH RESPECT TO OTC MEDICINES

Hello friends,
I (Ravi Kumar;NIPER-Mohali)am currently conducting a marketing research on "Impact of Word Of Mouth (WOM) on the Purchasing Behavior of Consumer with respect to OTC Medicines"as a part of my project work. I would be very grateful if you could take a couple of minutes to answer the questionnaire about your experiences regarding word of mouth advertisement (such as recommended by friends,family etc.).The responses collected from you are purely for academic purpose and are kept confidential.
    Family
    Friends
    Colleagues
    Doctors
    Pharmacists
    Safety & Efficacy
    Price
    Labeling
    Packaging
    Side effects
    Ease of use
    Brand name and logo
    Brand endorsement (celebrities like Salman Khan, Amitabh Bachchan)
    Company’s reputation
    Safety & Efficacy
    Price
    Labeling
    Packaging
    Side effects
    Ease of use
    Brand name and logo
    Brand endorsement (celebrities like Salman Khan, Amitabh Bachchan)
    Company’s reputation
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