IMPACT OF WORD OF MOUTH (WOM) ON PURCHASING BEHAVIOR OF CONSUMER WITH RESPECT TO OTC MEDICINES
Hello friends, I (Ravi Kumar;NIPER-Mohali)am currently conducting a marketing research on "Impact of Word Of Mouth (WOM) on the Purchasing Behavior of Consumer with respect to OTC Medicines"as a part of my project work. I would be very grateful if you could take a couple of minutes to answer the questionnaire about your experiences regarding word of mouth advertisement (such as recommended by friends,family etc.).The responses collected from you are purely for academic purpose and are kept confidential.