MARKETING: Go-getter feature interviews

[Arriane Serafico]

Hi everyone,

So as discussed offhand in FB chat, since we don't have actual products to send to bloggers to review, I suggested we do interviews instead. Idea is, we interview go-getters na bloggers/personalities and feature them on my blog, and ask them stuff about goals/motivation/productivity/time management. Then after each interview, may Rafflecopter giveaway na lang din, and they tweet something like "Check out @sarah_meier's productivity tips etc etc" ganyan.

Profile of interviewees: Go-getters, the people who make you go, 'How does she manage to do everything?! How does she do it?!'

Suggested Interviewees:

• Sarah Meier (usually her manager is strict about promoting certain products BUT since this is more of an interview, baka ok lang)
  
• Danika Navarro (hello-rio.com, blogger, entrepreneur - she helps run fashion shop Nava, graphic designer, fashion student @ SOFA)
• Maine Manalansan (editor in chief of Stache Magazine, graphic designer, full-time student - malakas yung hatak sa mga creative hipster-ish college students)
• Saab Magalona (Kim and I were talking if fit sya peroooo I want her for her clout since ang dami niyang following!!!)
• OTHER SUGGESTIONS?

Style:

• We could ask them to send photos and just put big text over them like so: http://jesslively.com/design-your-life-carrie-of-dream-green-diy/
• Or something like this: http://www.wanderrgirl.com/2012/11/seoul-2012-pause-for-passion/
• Basically, highlight the 5 main answers in photo + type that's resonant with our planner design. The more nga it looks like their inside pages of the planner, the better (black and white, grids, same font, etc)

Suggested Questions (Max 5 lang dapat - choose or suggest others):

• Name, age, the different roles you juggle
• What is your theme for 2012? What are your major goals and how far along are you with them?
• Three tips on how you stay motivated throughout the year
• Advice for young go-getters: 5 tips on productivity/time management/etc
• What do you do to relax and take a break from it all?
• Have you started planning your 2013? What can we expect from you in 2013? (This can be the part where they can plug their site, future projects, etc)
• *I was thinking the questions should highlight/showcase the planner subtly, I just don't know how hehehehe

---

Let's finalize list of questions & list of people by Friday AM, yes? We need to send it out by Friday night and start publishing ASAP.

We can kick it off Sunday night - I'll kunwari start it off with MY personal blog post on goal-setting etc etc.

Also a title for the series? :D

Arriane

[Ruth Cariño]

Good idea!

Re interviewees,

You think Patty Laurel would say yes? Or her manager won't allow it?

Wanted Alessandra Lanot, but she helps design the CBTL planner.

Checking if Gang Capati maintains a blog

Lois Yasay of wearesolesisters.com -- she's pretty busy but I could ask; super laki ng clout niya and she fits the bill very well

Vince Golangco of wheninmanila.com. Okay, I don't exactly believe in the clout of their blog. Sa dami ng articles, sobrang sabog ng market. BUT I think he'd agree to let us plug in the radio or something. 

Nina Fuentes of justwandering.org -- don't know her personally pero laki rin ng clout niya sa travelers

Re Saab, I do think puwede naman. I mean, she's so young and she's got a lot going for herself.

Re questions, I guess we just have to tweak the questions for some interviewees. Example, for Lois and Nina, more on how they can travel that much despite other roles they play. Para lang it can be more specific to what they do and 'di sobrang hard sell ung planner.

HOW CAN WE HELP?

Thanks!

Ruth

On Thu, Nov 22, 2012 at 10:56 AM, Arriane Serafico <arriane....@gmail.com> wrote:

Hi everyone,

So as discussed offhand in FB chat, since we don't have actual products to send to bloggers to review, I suggested we do interviews instead. Idea is, we interview go-getters na bloggers/personalities and feature them on my blog, and ask them stuff about goals/motivation/productivity/time management. Then after each interview, may Rafflecopter giveaway na lang din, and they tweet something like "Check out @sarah_meier's productivity tips etc etc" ganyan.

Profile of interviewees: Go-getters, the people who make you go, 'How does she manage to do everything?! How does she do it?!'

Suggested Interviewees:

• Sarah Meier (usually her manager is strict about promoting certain products BUT since this is more of an interview, baka ok lang)
  
• Danika Navarro (hello-rio.com, blogger, entrepreneur - she helps run fashion shop Nava, graphic designer, fashion student @ SOFA)
• Maine Manalansan (editor in chief of Stache Magazine, graphic designer, full-time student - malakas yung hatak sa mga creative hipster-ish college students)
• Saab Magalona (Kim and I were talking if fit sya peroooo I want her for her clout since ang dami niyang following!!!)
• OTHER SUGGESTIONS?

Style:

• We could ask them to send photos and just put big text over them like so: http://jesslively.com/design-your-life-carrie-of-dream-green-diy/
• Or something like this: http://www.wanderrgirl.com/2012/11/seoul-2012-pause-for-passion/
• Basically, highlight the 5 main answers in photo + type that's resonant with our planner design. The more nga it looks like their inside pages of the planner, the better (black and white, grids, same font, etc)

Suggested Questions (Max 5 lang dapat - choose or suggest others):

• Name, age, the different roles you juggle

• What was your theme for 2012? What are your major goals and how far along are you with them?

• Three tips on how you stay motivated throughout the year
• Advice for young go-getters: 5 tips on productivity/time management/etc
• What do you do to relax and take a break from it all?
• Have you started planning your 2013? What can we expect from you in 2013? (This can be the part where they can plug their site, future projects, etc)
• *I was thinking the questions should highlight/showcase the planner subtly, I just don't know how hehehehe

---

Let's finalize list of questions & list of people by Friday AM, yes? We need to send it out by Friday night and start publishing ASAP.

We can kick it off Sunday night - I'll kunwari start it off with MY personal blog post on goal-setting etc etc.

Also a title for the series? :D

Arriane

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Ruth Cariño

M: 0917-521-0139

[Karen Vigo]

Hi All!

Singit lang ako. Punchdrunk Panda's asking if we want to sell planners on their website under consignment :)

[Arriane Serafico]

Patty Laurel is I think connected to Belle du Jour. Parang Gang might be too old for our market hehehe. Had several run-ins with When In Manila and never liked them, sorry.

I like Lois Yasay and Nina Fuentes.

I could try Rosario Herrera (Status Magazine, Greyone Social). They don't have naman to review the planner, just plug the interview. For guys/gays - any recommendation?

WELL ANNA OPOSA RIN PALA!!!

And I forgot si Abbey Sy. She blogs and has a small handpainted crafts business. http://artistic-dreams.tumblr.com

What other sector are we missing?

Fashion: Danika

Advocacy: Anna

Music/urban/entreps: Rosario + Sarah

Travel: Lois and Nina

Students: Maine and Abbey

More masa-ish: Saab

Guys?

NEED HELP WITH:

Finalizing 5 base questions tonight!

Are we meeting this weekend?

On Fri, Nov 23, 2012 at 10:53 AM, Ruth Cariño <carin...@gmail.com> wrote:

[Ruth Cariño]

I can contact Lois and Nina (unless you have a direct connection with her) once we agree on the 5 questions.

Okay sa 'kin si Rosario Herrera.

Re sectors, was gonna say the artsy/craftsy group. Maybe Abbey covers that as well. Check ko pa who attends Alessa's classes.

Offhand, I'm okay with the questions. Let me digest it and give comments, if any, by tonight.

I say yes to meeting this weekend. Is Sat or Sun better for you guys?

[Arriane Serafico]

I'm okay with either days! Yes please finalize questions by 8PM tonight?

Abbey covers the artsy group!

[Ruth Cariño]

If I don't give any new comments by tonight, it means wala na akong nadagdag :)

[Ruth Cariño]

KIM, you think you can give LS Bookstore a heads-up already re our planners even if we don't have stocks yet? Might be best to give them planners when school resumes in January so December stocks can go to pre-orders.

[Amanda Cruz]

I have a suggestion for guys/gays!

Raymond Ang. He's editor/editorial assistant at Young Star and Rogue magazine :)

I'm ok na with the questions!

Arriane, how do we split the design work for this? :)

On Thu, Nov 22, 2012 at 10:56 AM, Arriane Serafico <arriane....@gmail.com> wrote:

Arriane

--

[Karen Vigo]

Hi!

Kunin niyo na si Jason. Haha. No, seriously, parang bagay naman sa kanya, based on what I read lang from him on Twitter.

Regarding the questions, I'm okay with all of them. :)

But if you want to add a leading question, maybe we can squeeze in
"how do you keep track of everything, or make sure that you don't get derailed amidst everything else that's going on in your life?"

[Amanda Cruz]

Si Jason already agreed to write a full promotional article about it, I don't think naman ka-level niya sila Saab na i-interview-hin natin :p

I'm emailing him all the details and photos today :D

[Karen Vigo]

Yay, great! Well, true (haha) but good to know that we're getting help from him :p

[Ruth Cariño]

Bakit kailangan may masama laging comment about him :))))

Remind me to make you kuwento on Monday about what he told me last night :))))

Ruth Cariño

M: 0917-521-0139

[Amanda Cruz]

Uy I was consciously making it not masama, just factual :))

[Karen Vigo]

Hello all!

We just got a Facebook message from Mabuhay Magazine. They want to feature us in January! :)

"

12 minutes ago

Joshua Llopis Lagandaon

• Hi, I'm Joshua Lagandaon from Mabuhay Magazine, the official in-flight travel and lifestyle magazine of Philippine Airlines. I would love to feature your planner in our January issue. Would you mind sending me some high resolution photos of it we can use in the magazine? Also, is this planner Filipino made? Please get back to me via Facebook or at jos...@eastgatepublishing.com. To know more about our company, please access www.eastgatepublishing.com. Thank you very much!

• 

[Ruth Cariño]

Mabuhay Magazine's really our friend :))) Please emphasize that besides being Filipino-made, our partners are also other local companies with Filipino-made products/services.

Then the usual press release about helping our users make 2013 their ultimate goal-reaching year churva!

[Arriane Serafico]

ON INTERVIEWS:

Di pa rin nagrereply si Sarah but I followed up na. Ren, can you call Anna tomorrow? Also, Ruth any word from Lois?

Posted the first two here:

http://www.wanderrgirl.com/2012/12/go-getter-interviews-01-elaine-abonal-and-abbey-sy/

Wednesday sana next. So if you can give their answers and photos by Tues afternoon!

Also, there's a winner from our first giveaway na - what should we e-mail her?

Ruth Joy Chiapco Santos // mruthj...@gmail.com

[Arriane Serafico]

ON INTERVIEWS:

• Anna Oposa just sent in her answers (thanks Ren), Sarah agreed pero wala pang answers.
• KIM, any news on Raymond?
• ANYONE, any connections kay Saab?
• By the launch as in may actual product na, we can publish a compilation of the interviews na magazine-type!

ON OTHER PROMOS:

• We should also try to send a PR/press kit to other sites/media. Kim, can you put together the text for this?
• Juice.PH
• Spot.PH
• Candy Magazine
• Style Bible
• TheMall.PH
• Chalk Magazine
• You know those Sunday magazines they have in newspapers?
• Newspapers, even the smaller ones (Manila Times, Manila Bulletin, etc)