media

[Betsy...@kub.org]

I noticed the orchid winners haven't been recognized by the News Sentinel or others. Should we pay for an ad recognizing them or is it not timely enough?

Perhaps next year we could ask KNS to donate ad space for winners like they did for nominations....

[Steve Ridenour]

I believe in the past it has always been in the papers and we will probably need Allison to do what we have done in the past. Other publications should also be considered. I feel certain Josh Flory with Knox News who is their commercial real estate reporter (Property Scope) would want to do an article.

 

Steve Ridenour

J. S. Ridenour Construction, Inc., President

J. S. Ridenour Properties, LLC, Managing Member

Ridenour Realty, Principal Broker  

7700 Conner Road

Powell, TN  37849

Office: 865-938-1500

Fax: 865-938-2030

srid...@jsridenour.com

jsridenour.com

[Robin Easter]

I think a big part of the honor of winning is getting recognition in the paper. Don't they usually run the winners? 

[Austin, Keith]

Have we sent a press release?  That would seem newsworthy and cost less.

 

Keith Austin
Senior Account Executive
Lamar Advertising - Knoxville
3009 Industrial Parkway West
Knoxville TN 37921
cell 865 335 2407
fax 865 637 4603

http://twitter.com/boardwiz
http://www.facebook.com/lamarknoxville

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From: 2010-o...@googlegroups.com on behalf of Robin Easter
Sent: Thu 10/28/2010 10:24 AM
To: 2010-o...@googlegroups.com
Subject: Re: media

[Betsy...@kub.org]

We sent a news release immediately following the event. Flory covered it in his Property Scope (online only) last year, and he was on the news release distribution. We have not been getting media play the past 3-4 years (that's as far back as I can remember).

From:        "Austin, Keith" <kau...@lamar.com>
To:        <2010-o...@googlegroups.com>, <2010-o...@googlegroups.com>
Date:        10/28/2010 10:27 AM
Subject:        RE: media
Sent by:        2010-o...@googlegroups.com

---

Have we sent a press release?  That would seem newsworthy and cost less.
 
Keith Austin
Senior Account Executive
Lamar Advertising - Knoxville
3009 Industrial Parkway West
Knoxville TN 37921
cell 865 335 2407
fax 865 637 4603

http://twitter.com/boardwiz
http://www.facebook.com/lamarknoxville

---

From: 2010-o...@googlegroups.com on behalf of Robin Easter
Sent: Thu 10/28/2010 10:24 AM
To: 2010-o...@googlegroups.com
Subject: Re: media

I think a big part of the honor of winning is getting recognition in the paper. Don't they usually run the winners?

On Oct 28, 2010, at 9:05 AM, Betsy...@kub.org wrote:

I noticed the orchid winners haven't been recognized by the News Sentinel or others. Should we pay for an ad recognizing them or is it not timely enough?

Perhaps next year we could ask KNS to donate ad space for winners like they did for nominations....

[attachment "REsig.png" deleted by Betsy Ford/EXS/EXC/KUB]

[Mary Leidig]

Allison, As part of your sponsorship with KNS, have you used your ad space? I have not kept up with your contract there in any detail.

thanks, mary.

[Allison Teeters]

Yes. It was for advertising prior to the event. A press release was issued at 8:30 Tuesday evening, but I will resend it in the morning.

Mary Leidig <MLe...@knology.net> wrote:

>Allison, As part of your sponsorship with KNS, have you used your ad space?
>I have not kept up with your contract there in any detail.
>
>thanks, mary.
>
>
>
>From: 2010-o...@googlegroups.com [mailto:2010-o...@googlegroups.com]
>On Behalf Of Betsy...@kub.org
>Sent: Thursday, October 28, 2010 10:49 AM
>To: 2010-o...@googlegroups.com
>Cc: 2010-o...@googlegroups.com
>Subject: RE: media
>
>
>
>We sent a news release immediately following the event. Flory covered it in
>his Property Scope (online only) last year, and he was on the news release
>distribution. We have not been getting media play the past 3-4 years (that's
>as far back as I can remember).
>
>
>
>From: "Austin, Keith" <kau...@lamar.com>
>To: <2010-o...@googlegroups.com>, <2010-o...@googlegroups.com>
>Date: 10/28/2010 10:27 AM
>Subject: RE: media
>Sent by: 2010-o...@googlegroups.com
>
> _____
>
>
>
>

>Have we sent a press release? That would seem newsworthy and cost less.
>
>Keith Austin
>Senior Account Executive
>Lamar Advertising - Knoxville
>3009 Industrial Parkway West
>Knoxville TN 37921
>cell 865 335 2407
>fax 865 637 4603
>
>

><https://mail.lamar.com/exchweb/bin/redir.asp?URL=http://twitter.com/boardwi
>z> http://twitter.com/boardwiz
>
><https://mail.lamar.com/exchweb/bin/redir.asp?URL=http://www.facebook.com/la
>marknoxville> http://www.facebook.com/lamarknoxville
>
> _____

[Mary Leidig]

I worked pretty closely w/Allison on the news release & I think Betsy read it as well…When a news release is emailed to the news media, however, one must call every reporter/editor you send it to and ask them if they can/will use it in their media outlets…

 

Yes, it’s time consuming. The hardest (and most satisfying) part of media relations comes after the news release is emailed…Truly.

 

Also, remember this isn’t “hard” news…and our organization is a soft one that needs attention when sending out a news release…I think we talked about this a few months ago when Allison was working the media with the goats, etc.  – I pretty much remember a long email with some tips/steps to effectively getting attention for some coverage. But it is labor-intensive, and fostering a close relationship with the media takes time as well…

 

I think, however, this can still be a possibly good time to call WBIR, WVLT, (if you do it soon) and see if you can be on one of their programming to share the winners and email them images of those winning biz/properties…noting also the new award – the Evergreen, which went to Ijams.

 

Gotta run…

 

thanks, mary.

 

From: 2010-o...@googlegroups.com [mailto:2010-o...@googlegroups.com] On Behalf Of Betsy...@kub.org
Sent: Thursday, October 28, 2010 10:49 AM
To: 2010-o...@googlegroups.com
Cc: 2010-o...@googlegroups.com
Subject: RE: media

 

We sent a news release immediately following the event. Flory covered it in his Property Scope (online only) last year, and he was on the news release distribution. We have not been getting media play the past 3-4 years (that's as far back as I can remember).

[Mary Leidig]

Good luck.