Marketing to Probates

[dludena]

Kent
I've been told by a couple successful real estate investors when
marketing to probes that approaching as just a normal private
individual is preferred to approaching them from a real estate
investment company. Just wondering your opinion on that. Thanks

Dave Ludena

[Kent Clothier]

Dave

I would tend to agree with that. We alternate our direct mail advertising
regardless of list.

With any advertising, do a small sample test in the market to see what kind
of response you get.

Mail to the exact same names with a personal piece and then a branded
(1-800-SELL-NOW) piece.

On the personal piece you can still use the same 1-800 number
(1-800-735-5669) but monitor your results and then based on the results,
exploit the better of the two.

Hope that helps
Kent