GRANT GINGERICH'S Post

[lindsey...@yahoo.com]

Grant Gingerich

 

Organizations have difficult decisions to make when it comes to their marketing efforts and their advertising strategies. According to Kotler and Keller (2012, p. 504), they base these decisions off of the “5 Ms”. They consist of Mission, the objective, Money, the budget, Message, what is being conveyed, Media, the marketing channel, and Measurement, the evaluation of efforts.

 

To captivate audiences, there is a multitude of avenues and media to deliver the message. Is major media such as television, radio, internet and magazines the best way to convey the message? Or should it be done via sales promotions, attractive events, or is it public relations that is going to separate our reputation from the competition? These are some examples of the difficult questions advertising strategist must consider. The real problem lies in how companies can efficiently deliver a message that coincides with the mission, resonates and reaches their target market, and meanwhile do so by operating underneath a budget. Various market segments are reached with differing media and approaches. What are two channels you would like to see your company utilize that they are currently not using to reach more customers? Explain why they could possibly be advantageous for your company.

[Lisa Doupe]

Message and media are lacking within my company. One recommendation
is to first look at what information customers may want to receive and
the communication outlets that are best for reaching each generation.
Consider using a blog site because “online community blogs allow
customer participants to interact with each other” (Kotler & Keller,
2012, p. 110). To get the word out about the Jareds blog site, viral
marketing would be the marketing tool that this writer would
recommend. Viral marketing is defined as “another form of word of
mouth or “word of mouse”, that encourages consumers to pass along
company-developed products and services or audio, video, or written
information to others online.” (Kotler & Keller, 2012, p. 549) Having
key consumers who can spread the word for Jareds is a great way to get
the message out about the blog. What recommendations could be
recommended regarding incorporating the measurement component of the 5
M's?

On Dec 10, 10:09 pm, "lindsey.par...@yahoo.com"

[Lisa Doupe]

What are two
> channels you would like to see your company utilize that they are currently
> not using to reach more customers? Explain why they could possibly be
> advantageous for your company.

On Dec 10, 10:09 pm, "lindsey.par...@yahoo.com"
<lindsey.par...@yahoo.com> wrote: