12F OKWU MBA Marketing

In this day and age many if not most consumers use the internet as the first line for researching and

Do sales promotions really bring value to the consumer which I would say yes on many accounts. In

I believe the fear of change plays a major role in why organizations continue to use the percentage-

I agree with Katie here. When I purchased my laptop a few years ago I went to Best Buy's site

Speaking from experience in the personal selling industry, I believe it would be beneficial to add a

What are two > channels you would like to see your company utilize that they are currently >

GRANT'S REPLY According to George Day in his book Market Driven Organization it starts with their

The first favorable brand association that comes to mind is the great Chick-fil-a! Val, I know that

According to Kotler and Keller (2012, p.589) adoption is when a consumer makes a conscious decision

In that we will not physically have class on Thursday 11/13/12, we will explore the readings and