Release 2012-09 (September 18, 2012)

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Release 2012-09 (September 18, 2012) Google Analytics API Team 9/18/12 10:38 AM
This release adds new dimensions and metrics to the API.
Check the Dimensions and Metrics Reference for definitions.

App Tracking

This data is found in Mobile App tracking SDK reports.
  • Met - ga:uniqueAppviews - The number of app views per session.
  • Met - ga:appviews - The total number of app views.
  • Met - ga:appviewsPerVisit - The average number of app views per session.

Traffic Sources

  • Dim - ga:socialNetwork - A string representing the social network name. This can be related to the referring social network for traffic sources, or to the social network for social data hub activities. E.g. Google+, Blogger, reddit, etc.
  • Dim - ga:hasSocialSourceReferral - Indicates visits that arrived to the site from a social source (i.e. A social network such as Google+, Facebook, Twitter, etc.). The possible values are Yes or No, where the first letter must be capitalized.

Social Activities

This data comes from offsite activity imported from Social Data Hub partners.      
  • Dim - ga:socialActivityDisplayName - For a social data hub activity, this string represents the title of the social activity posted by the social network user.
  • Dim - ga:socialActivityEndorsingUrl - For a social data hub activity, this string represents the URL of the social activity (e.g. the Google+ post URL, the blog comment URL, etc.)
  • Dim - ga:socialActivityPost - For a social data hub activity, this string represents the content of the social activity posted by the social network user (e.g. The message content of a Google+ post)
  • Dim - ga:socialActivityTimestamp  - For a social data hub activity, this string represents when the social activity occurred on the social network.
  • Dim - ga:socialActivityUserPhotoUrl - For a social data hub activity, this string represents the URL of the photo associated with the user's social network profile.
  • Dim - ga:socialActivityUserProfileUrl - For a social data hub activity, this string represents the URL of the associated user's social network profile.
  • Dim - ga:socialActivityContentUrl - For a social data hub activity, this string represents the URL shared by the associated social network user.
  • Dim - ga:socialActivityTagsSummary - For a social data hub activity, this is a comma-separated set of tags associated with the social activity.
  • Dim - ga:socialActivityUserHandle - For a social data hub activity, this string represents the social network handle (i.e. name) of the user who initiated the social activity.
  • Dim - ga:socialActivityAction - For a social data hub activity, this string represents the type of social action associated with the activity (e.g. vote, comment, +1, etc.).
  • Dim - ga:socialActivityNetworkAction - For a social data hub activity, this string represents the type of social action and the social network where the activity originated.
  • Met - ga:socialActivities - The count of activities where a content URL was shared/mentioned on a social data hub partner network.

Social Interactions
This data comes from onsite social interaction tracking.
  • Dim - ga:socialInteractionAction - For social interactions, a string representing the social action being tracked (e.g. +1, like, bookmark)
  • Dim - ga:socialInteractionNetwork - For social interactions, a string representing the social network being tracked (e.g. Google, Facebook, Twitter, LinkedIn)
  • Dim - ga:socialInteractionNetworkAction - For social interactions, a string representing the concatenation of the ga:socialInteractionNetwork and ga:socialInteractionAction being tracked (e.g. Google: +1, Facebook: like)
  • Dim - ga:socialInteractionTarget - For social interactions, a string representing the URL (or resource) which receives the social network action.
  • Met - ga:socialInteractions - The total number of social interactions on your site.
  • Met - ga:uniqueSocialInteractions - The total number of unique social interactions on your site. Based on the the value pair ga:socialInteractionNetwork and ga:socialInteractionAction
  • Met - ga:socialInteractionsPerVisit ga:socialInteractions / ga:uniqueSocialInteractions. The average number of social interactions per visit to your site.

Geo / Network
  • Dim - ga:metro - The Designated Market Area (DMA) from where traffic originated.

Page Tracking
  • Dim - ga:pagePathLevel1 - This dimension rolls up all the pagePaths in the first hierarchical level in pagePath.
  • Dim - ga:pagePathLevel2 - This dimension rolls up all the pagePaths in the second hierarchical level in pagePath.
  • Dim - ga:pagePathLevel3 - This dimension rolls up all the pagePaths in the third hierarchical level in pagePath.
  • Dim - ga:pagePathLevel4 - This dimension rolls up all the pagePaths in the fourth hierarchical level in pagePath. All the additional levels in the pagePath hierarchy are also rolled up in this dimension.

Exception Tracking
This data come from exception tracking data.
  • Met - ga:exceptions - The number of exceptions that were sent to Google Analytics.
  • Met - ga:fatalExceptions - The number of exceptions where isFatal is set to true.

User Timings
This data comes from user timing data.
  • Dim - ga:userTimingCategory - A string for categorizing all user timing variables into logical groups for easier reporting purposes.
  • Dim - ga:userTimingLabel - A string to indicate the name of the action of the resource being tracked.
  • Dim - ga:userTimingVariable - A string that can be used to add flexibility in visualizing user timings in the reports.
  • Dim - ga:userTimingValue - The number of milliseconds in elapsed time sent to Google Analytics.
  • Met - ga:userTimingSample - The number of samples that were sent.
  • Met - ga:avgUserTimingValue - The average user timing value. ga:userTimiingValue / ga:userTimiingSample.

Device / Platform
This data comes from the user agent of the collected data.
  • Dim - ga:mobileDeviceBranding - Mobile manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).
  • Dim - ga:mobileDeviceModel - Mobile device model (example: Nexus S)
  • Dim - ga:mobileInputSelector - Selector used on the mobile device (examples: touchscreen, joystick, click-wheel, stylus)
  • Dim - ga:mobileDeviceInfo - The branding, model, and marketing name used to identify the mobile device.