maybe it is. But softimage is mentionend all over the place:
softimage: 8 times
ICE: 5 times
maya: 3 times
So I like it. :)
Sorry, I didn't mean to be a negative asshole.
Great story here on how Leviathan uses ICE in their pipeline. From the official Autodesk channels
http://www.youtube.com/watch?v=dDAVC3EnHLg&feature=relmfu